BNC Publishing has partnered with Cadillac to offer exciting prizes to lucky hoteliers at the Leaders in Hospitality Awards presented by Rikan and the GM Leaders Awards presented by Rikan, taking place in May.
A Cadillac XT5 will be given away for a limited period to a hotel general manager at the GM Leaders Conference, taking place on 3 May at the W Dubai in Al Habtoor City.
Meanwhile, at the Leaders in Hospitality Awards on 17 May at St. Regis Dubai, in addition to their trophy, one award winner will take home a Cadillac Escalade for a limited period.
The giveaways are in line with Cadillac’s new programme aimed at tapping into the five-star hotel market through a brand repositioning, competitive purchasing solutions and the introduction of new models.
Feras Hasinou, senior sales manager and fleet national manager of Cadillac at Liberty Automobiles Company LLC reveals more about how the luxury brand aims to make a statement in the hotel fleet market in the Middle East over the coming years.
Why is Cadillac supporting BNC Publishing’s GM Leaders Conference and the Leaders in Hospitality Awards?
Cadillac has undergone a big change in its brand image and the way it communicates to the public. When you look at any material partnerships we have in the region, they reflect our way of thinking. It’s sophisticated, bold, and optimistic in tone, and these are our core values that everything at Cadillac is shaped around. In the new luxury segment, our customers are looking for a global symbol of style, which represents the independently minded. We call them ‘entrepreneurials’. They are not always entrepreneurs in the literal definition of the word, but they are successful people in their respective fields that share a common passion and a driven pursuit to realise their dreams and live their aspirations. This is why we have chosen to be a part of BNC Publishing’s events, which hold these values and include the people that reflect our values as a brand.
What is the objective of the car giveaways at GM Leaders Conference and Leaders in Hospitality Awards?
We want to give the region’s top hoteliers the opportunity to experience the luxury look and feel of our cars. Whilst we do give regular short-term test drives to existing and potential customers, we feel that a longer driving period can help people to get a true sense and appreciation of the technology, driving dynamics, comfort, and attention to detail that goes into our Cadillacs. This is why we want to give the lucky winners the opportunity to get behind the wheel and experience the latest iteration of luxury for an extended period of time and try out all that our great vehicles have to offer.
What products and services does Cadillac offer the hotel industry?
Cadillac has implemented various purchasing solutions, including leasing and internal and external financing. The plan also supports bulk purchases, with hotels and fleet customers benefitting from competitive pricing for a larger number of vehicles. Further highlighting our intentions in the fleet segment, we have added new models to diversify our product offering with the 2017 CT6 prestige sedan and 2017 XT5 crossover. These two models set new standards of luxury in their respective segments. The CT6 brings with it the highest levels of craftsmanship combined with advanced technology. It has thoughtful passenger comfort features, such as heated or cooled massaging seats, theatre quality surround sound and extra legroom. Meanwhile, the XT5 is a completely new luxury vehicle for Cadillac, with a bold new design and a wealth of space, making it the perfect vehicle for long journeys. Both are now listed with the RTA as limousine cars and available to our customers.
