What are your key objectives for the brand?
Our key objectives for the bran is to ensure that the resort continues to profile itself as a hot destination in Oman, obviously our market is very strong from Dubai and the GCC and mainly because we offer something that is authentic within the marketplace and we really do have the right villa configuration within the reserve and the retreat with our large two and three bedroom properties which offer great privacy which is extremely important to us, so we wish to keep pushing this message forward.
Why do you think the resort attracts GCC travellers?
The stand alone properties that are on the reserve are completely secluded from the rest of the resort, which appeals to the market regarding privacy and also the fact that GCC families can come with large families and staff members and all can be accommodated really comfortably because of the size and facilities within the rooms.
Can you discuss how your resort caters to families?
It actually seems that we almost did this by accident when we first launched our property, when we designed the resort we never thought that it would become a strong family destination and then it began to come naturally so we grew with the market and created a very vibrant kids club, and then it continued to grow so we realised we needed to create a bustling teens club as the teenagers look for a very different kind of experience. We have also started winning awards for best family hotel 2015 and again it is about the resort as we have two and three bedroom villas, which are great for families.
How does Six Senses use social media to engage with its audience?
Social media is one of our huge successes, thankfully managed by a great team, Six Senses is very much about experiential, whether it be the dining experience, the sports facilities, walking through the mountains and so because of our location, our guests are posting amazing pictures of the views, some real dreamy scenery on the various social media sites and this actually works in our favour as we gain interest on the resort from these posts.
What new developments are you pushing forward for Zighy Bay?
For Zighy Bay it is mostly about refurbishment and we are in the process of expanding our salt-water pool area, which is this natural high saline content pool, and we are adding a chillout lounge and also focusing on doing themes such as an Arabesque barbeque during the day. We are really focusing on softening the brand, giving it a little bit more heart and bringing Omani culture into the experience a little more.