UAE property developer The First Group, has appointed internationally-acclaimed chef Maria ‘Margarita’ Vaamonde-Beggs to head the kitchen set-up and menu creation at the world-first MasterChef, the TV Experience restaurant, which is slated to open at the new Millennium Place Marina, in Dubai, this April.
Venezuelan born Vaamonde-Beggs has already begun menu development and staff training ahead of the opening of the restaurant, which will accommodate 180 covers including a terrace seating with a capacity of 60.
Based on the popular MasterChef reality television series, the restaurant will introduce a world-first dining experience to Dubai. The restaurant follows a landmark deal signed last year between The First Group and Endemol Shine Group, the global content creator, producer, and distributor behind the MasterChef international TV series.
MasterChef, the TV Experience, will introduce guests to the talents and recipes of contestants and champions from various global series of MasterChef. With over 60 local adaptations broadcast in more than 200 countries, MasterChef is the world’s most successful cookery television format and was created by Franc Roddam.
“Our entire objective has been to keep the entire experience focused on the food our culinary stars will create, while offering a casual and comfortable deformalised dining atmosphere without excess trappings,” said Duncan Fraser-Smith, vice-president of F&B, The First Group.
“With food creativity and skill being the cornerstone of the concept, Vaamonde-Beggs brings unmatched experience and talent to her latest role in spearheading the entire culinary set-up of Dubai’s most exciting venue opening of 2019.”
Vaamonde-Beggs’s outstanding expertise spans 12 countries, including Venezuela, the USA and the UAE, with career highlights being relaunching of the Four-Season Hotels and Resorts Buenos Aires, Argentina, launching Catch Dubai as sous chef; transferring to Catch LA as executive sous chef and returning to Dubai as executive sous chef for Morimoto to work alongside Masaharu Morimoto.
Guests arriving at MasterChef, the TV Experience, will instantly feel in familiar surroundings with the restaurant’s quasi industrial interior design, complete with a dedicated drinks bar – inspired by the recognisable setting of the TV series. Food will be served on classic white ‘casual’ china with
Contestants and champions from the worldwide series will share their stories and experiences with guests through signature dishes served during short-term residencies at the restaurant.
The First Group will work with Endemol Shine Group to grow the MasterChef, the TV Experience, concept worldwide in coming years. “The fact Dubai will launch the brand to the world is a truly significant moment in the city’s restaurant evolution,” added Fraser-Smith.
“It is an extension of an iconic brand that will further enhance Dubai’s reputation as a global dining destination, in yet another, you saw it here first, culinary coup.”
The restaurant is another milestone development for The First Group, which aims to introduce up to 40 original and world-first dining concepts to the UAE by 2021.
The Group recently debuted three original F&B outlets in its new TRYP by Wyndham Dubai hotel in Barsha Heights. Local, the hotel’s rustic social eating house, features a laidback Mediterranean and gastro-pub inspired menu; the poolside bar, L!QD, serves tapas and lifestyle-focused cocktails in a chic, Ibiza-inspired al fresco environment, while BarBary harks back to the decadent era of 1920s Paris.
