Legend Beauty & Spa Centre has marked 20 years in the UAE in 2020 and celebrated this major milestone with a full revamping of its branding and interior design. General Manager Ruba Asmar reveals to Hotel & Catering News ME why hospitality may just be up next on the expansion list…
What was the inspiration behind Legend Beauty & Spa Centre’s concept and offering?
Our inspiration came from a gap that we saw in the market two decades ago. There weren’t any other salons within the area of our flagship salon; therefore, we decided to launch our very own, with the aim to provide customers with a reliable neighbourhood salon where they could enjoy a high-quality experience.
What’s the secret to the spa’s success throughout its 20 years of operation?
As Legend Spa is a family-run business, there is a lot of dedication, drive and passion towards everything that we do. We have to thank our loyal customers for their support over the years, as they have played a vital role in shaping and driving our business to what it is today.
We like to have a personal approach, whereby we know all of our regular customers by name, and they have become our extended Legend Spa family. Additionally, it has been a priority to follow the latest trends in the industry, while ensuring that our staff are consistently trained on the latest innovations or methods when it comes to the treatments that we have on offer.
Another important success factor has been upholding the grading system from Dubai Municipality. This is a high priority for us, and we are honoured to have retained a Grade A status over the years. We have been recently been awarded the ‘Ideal Salon 2020’ title from Dubai Municipality as well.
How are you competing with hotel spas and are there any plans in the pipeline to open within a hotel?
As we constantly aspire to offer a full range of services and experiences to our customers, we have an expanded spa offering that goes beyond our essential salon treatments such as hair and nail services.
We’re happy to offer services including our signature Moroccan Bath and a variety of massage options. As these treatments are a key pillar to offering a spa experience, we have dedicated rooms that are specifically designed to ensure customers can enjoy a tranquil and relaxing environment.
Our plans to open within a hotel are definitely in the pipeline, once we open a few more standalone branches.
What can we look forward to at Legend Spa in the coming months?
We have seen the huge success of our natural and organic treatments, which we currently offer, and therefore plan to expand this range. Additionally, we look forward to providing customers with our new henna design portfolio, for customers preparing for Eid and other occasions.