The opening day celebrations for the latest edition of Dubai Summer Surprises (DSS) will officially launch 10 weeks filled with the very best sales, promotions, family fun, dining offers and entertainment across the city.
Taking place from July 1 to September 4, the 24th DSS will celebrate everything that makes Dubai the number one summer vacation choice – a family-friendly destination and retail hotspot for visitors and residents alike.
Two of Dubai’s most famous and best-loved landmarks will announce the start of DSS to the world on July 1, with spectacular projection shows lighting up the night sky. Performed to the song Dubai Kawkab Akhar, the opening shows will be staged at the IMAGINE show at Dubai Festival City Mall and Burj Khalifa, Downtown Dubai. UAE-based artists Kaveh Ahangaran and Maajed Ahmed each tapped into their extensive creative talents for the projection shows, with audiences set to be wowed by a stunning combination of graphics, colour and special effects beamed onto the Burj Khalifa and across the InterContinental Hotel at Dubai Festival City.
Both events will be open to members of the public who have been fully vaccinated against COVID-19, with staff checking their status. For Dubai Festival City Mall, guests can book at one of the Festival Bay restaurants or visit the bay directly, making sure they provide vaccination verification. For the Burj Khalifa, guests can book at one of the fountain facing restaurants or visit the location directly making sure they provide their vaccination verification.
Each venue will follow all of the strict health and safety rules including social distancing and the wearing of masks. The shows will also be broadcast live on the night. Exact timings for each location are:
· IMAGINE show, Dubai Festival City Mall – 7.57pm
· The Dubai Fountains at Burj Khalifa, Downtown Dubai – 8pm
The first-ever 24 Hour Flash Sale – Hotels Edition was held from 10am on 1 July to 10am on 2 July, with residents and visitors discovering extra-special hotel offers including amazing getaways, promotional room rates, big savings on F&B and complimentary tickets to the city’s world-famous attractions.
New to this edition of DSS and getting underway from the first day of the summer-long event, the Dine & Win promotion will invite families and friends with an appetite for great deals and tasty food to visit more than 300 of the city’s best eateries. As well as special deals and more, diners who spend AED100 at any participating outlet will receive a coupon for a chance to win super prizes, including ZOMATO membership and AED200 gift cards from RAK Bank. Venues taking part in Dine & Win can be found in malls including Al Bustan Centre, Al Ghurair Centre, Al Warqa City Mall, Al Khail Gate Community, BurJuman, Binsougat Centre, Bay Avenue, Dubai Outlet Mall, Mudon Community, Oasis Mall and Shurooq Community Centre. Diners and families can also visit venues at Reef Mall, Times Square Centre, Union Cooperative Al Quoz, Wasl Vita, Dar Wasl, Wasl 51 and Souk Madinat Jumeirah.
Running throughout DSS, the ever-popular DSS Summer Sale will delight shoppers with a whole host of big deals at some of the city’s most popular stores plus global brands. This year’s DSS will feature more than 500 brands with 3,500 outlets delivering savings of up to 25-75 per cent as part of the summer-long celebration of retail.
This year’s DSS takes place in partnership with key sponsors and stakeholders Emirates, AW Rostamani and RAK Bank, Majid Al Futtaim, Meraas – Dubai Holding, Merex, Nakheel Malls, Mercato Mall, Dubai Festival City Mall, Dubai Mall, Emaar Downtown and Dubai Marina Mall.