Gulfood, the world’s largest annual F&B sourcing event, is underway. This five-day event features the latest food and beverage products showcased across eight primary market sectors: Beverages; Dairy; Fats & Oil; Health & Wellness; Pulses, Grains & Cereals; Meat & Poultry; Power Brands; and World Food.
Among the Meat & Poultry section is premium quality cuts, Welsh Lamb.
What makes Welsh Lamb stand out? Well, to start, farmers in Wales only use the finest grass, sharpest sheepdogs, and best-kept husbandry secrets. The Lamb producer has also been awarded PGI status, the highly sought-after marque which guarantees that you are buying premium quality.
Rhys Llywelyn, Market Development Manager at Hybu Cig Cymru, Meat Promotion Wales (Welsh Lamb), spoke to us about his aspirations for Welsh Lamb at Gulfood this year.