Entering the new season with a bold vision for the future of their meat-based offerings, Costa Coffee UAE is debuting a new range of items made with Impossible™ Beef. TheEnglish-born chain’s delicatessen is preparing to be home to a host of items made with the award-winningImpossible Beef, such as Impossible™ Sausage Roll, Impossible™ Pesto Bloomer, Impossible™ Flatbread Pide, andImpossible™ All-Day Bagel.
Starting now, the new menu items are launching at all of Costa Coffee’s UAE outlets and will be available for order through delivery platforms Deliveroo, Talabat, Zomato, Noon and Careem. With prices ranging from AED18to AED30, the new offerings are the perfect meal for any time of the day, paired with smooth and delicious drinksfrom Costa Coffee.
The new selection of items from Costa Coffee made with Impossible Beef include:
- IMPOSSIBLE™ SAUSAGE ROLL (AED18) – Flaky Italian herbs and a sausage roll made withImpossible™ Beef
- IMPOSSIBLE™ PESTO BLOOMER (AED27) – Chia bloomers filled with an Impossible™ Beef patty, basilpesto, fresh tomato and wild rocket
- IMPOSSIBLE™ FLATBREAD PIDE (AED20) – Traditional Turkish boat-shaped flatbread with ImpossibleBeef
- IMPOSSIBLE™ ALL-DAY BAGEL (AED29.50) – Impossible™ Beef patty combined with caramelisedonions, fried egg, cheddar, and pickled sauce on an oats bagel
With a history and reputation for responsibly sourcing their coffee beans, Costa Coffee’s launch of ImpossibleBeef in UAE, is a natural step towards a more conscious vision for the company. Impossible Beef is an ideal choice for a delicious, nutritious option that does not compromise. The new menu items taste just as good as beef from cows, making them a competitive choice for traditional meat-eaters looking to make the switch.
Impossible Foods’ flagship product, Impossible™ Burger, launched in the UAE earlier last year, and the company isquickly expanding its footprint.
“Impossible Beef is designed to taste and function just like beef from cows and stands out especially well in cuisines that traditionally feature beefy dishes. We’re delighted to welcome one of the world’s most recognised coffeehouses, Costa Coffee, as a customer,” says Laurent Stevenart, a General Manager at Impossible Foods. “A beloved establishment known for their reliably delicious menu of food and drinks.”
Commenting on the launch, Murat Gun, Managing Director of Emirates Leisure Retail UAE and Travel Retail, said, “We’re delighted to partner with Impossible Foods to create a delicious bespoke menu using their plant-based beef. Their Impossible Beef is truly revolutionary, and we can’t wait to see what our customers think of this new range.”
To learn more about Impossible Foods’ and Costa Coffee, please visit
http://impossiblefoods.com/ae-en
https://www.costacoffee.ae/