With more than 25 years of industry experience, Chef Middle East has grown an in-depth understanding of the needs and requirements of food service operators, providing trusted quality food and beverage solutions in Qatar and the region.
Kraft Heinz is the No. 1 Global Sauces consumer brand and No. 2 in broader category of ‘Taste Elevation’. Each of their products and innovations are connected to unique selling points linked to key defined consumer insights that set them apart from other brands. The strategic partnership between Kraft Heinz and Chef Middle East will equip Qatar’s foodservice operators with high quality ingredients and culinary solutions to improve their menu offerings and elevate the end-consumers’ dining experience.
To commemorate this partnership, Pablo Viana, Foodservice Manager – GCC & Levant- at Kraft Heinz said, “At Heinz, keeping up with trends is paramount to ensure we’re delivering the best solutions to our customers and meeting their needs. Taste, nutrition, and convenience are key trends we see. We have a diverse portfolio with different formats and products to meet these needs, ensuring we’re the #1 partner for our foodservice brands. We believe Chef Middle East is the most capable partner to give Heinz the place it deserves in Qatar, given their high level of service within the market and the onset of the FIFA World Cup Qatar 2022®.”
Chef Middle East solidified their partnership with Kraft Heinz at their first major event together – Taste of Autumn Doha 2022, earlier this September. The largely successful event, organized by Chef Middle East, saw several hundreds of F&B industry professionals who got the chance to interact with the distributor’s various products and solutions.
Per Ankersen, General Manager of Chef Middle East Qatar commented, “We believe that our clients choose Chef Middle East as a partner because of several deeply ingrained elements of our business model. Our team’s presence in front of the decision makers, our culinary team’s input and ability to guide on ingredients’ usage and application, our high level of service, the clear communication about forecasts and products in general, and of course because of the quality brands and product ranges we are working with – such as Kraft Heinz.”
Qatar’s strategic approach to its development will generate further diversification on the food concept offerings inside the country. This will require a shift in ingredients focus allowing brands like Kraft Heinz to shine. The upcoming FIFA World Cup Qatar 2022® and the country’s vision to future advancement is creating exciting times for the food industry across all sectors, whether catering, restaurants, QSRs, Hotels or any other entity working hard to feed the best to the population residing in and visiting Qatar.