COYA, the original immersive Peruvian experience, is launching its first ever bottled, pisco infusion in collaboration with long-time distillery partner, 1615 Pisco.
Taking inspiration from some of the oldest bars in Lima, COYA’s iconic Pisco Bars provide a warm welcome that feels almost magical. Acknowledging the fact that Pisco is the national spirit of Peru, the expert mixologists are passionate about respecting the beverage’s authenticity, whilst still adding their own twists and signature surprises to their own unique blends.
Since the opening of its flagship branch in Mayfair, London in 2012, COYA has experimented with making its own inhouse pisco infusions using innovative and modern techniques. The partnership with Distillery 1615 is therefore a perfect collaboration that truly honours the illustrious 10-year history of this highly successful luxury lifestyle brand.
To ensure authenticity, COYA’s Corporate Bar Manager, Sany Bacsi, and all the other bar managers from each COYA venue travelled to Peru earlier this year to work alongside the 1615 Pisco team. The immersive experience included participating in the yearly harvest, or Vendimia, where ripe grapes are picked for pisco production. The team also took part in numerous tasting sessions to ensure that they create a perfectly balanced macerado.
COYA has always used many pisco infusions to flavour the brand’s creative cocktails and the classic Pisco Sour. While each COYA location has its own personalised and bespoke beverage selections, passion fruit remains the most popular pisco sour flavour. This idea, and the fact that Peru is the world’s no.1 exporter of maracuya, prompted COYA and Pisco 1615 to create the first bottled passion fruit flavoured pisco.
1615 is rooted in the birthplace of pisco, and COYA has used it as the house pisco since its first restaurant launched in 2012. The collaboration with 1615 was a natural partnership and COYA also hopes to use it as a way of honouring Peru’s original pisco producers.
“While COYA’s pisco library is home to more than 10 unique infusions, the favourite blend across the globe is passion fruit,” states Yannis Stanisiere, COO of the COYA Group.
“Many people are unaware that Peru is the main exporter of passion fruits and so, taking into account our Peruvian heritage, the team’s extensive knowledge and our long-term relationship with 1615, it seemed only natural for us to create a passion fruit-flavoured pisco. Indeed, in recent years we have furthered our position as the world’s leading luxury lifestyle brand. After launching COYA MUSIC, our in-house record label, we have continued our rapid expansion across the globe and also launched a brand-new concept, chanca by COYA, here in Dubai. Creating our own macerado blend seemed like an organic and natural extension of this.”
Meanwhile, Sany Bacsi, Corporate Bar Manager at COYA, says: “The bar team and I wanted to bring a whole new level of attention to the entire pisco category and the culture of Peru, and inspire every pisco brand around the world. In fact, pisco has started to regain its global fame throughout the past five years, largely because it is a very versatile beverage to work with.
“So, with the help of 1615, we were able to create something that is truly unique. No other pisco possess a bold, passion fruit flavour but now, thanks to COYA’s 1615 macerado, bartenders throughout the world have an innovative product that gives them a way of creating quality, passion fruit pisco cocktails. Furthermore, with this macerado, anybody is able to make a Pisco Sour at home that tastes exactly the same as ours does at COYA.”
Equally proud, Raul Otero Roose of 1615, says: “Working together with COYA over the past 10 years has been an exciting learning journey, and we all feel like we have grown along with the brand. The amazing infused pisco that we developed together perfectly represents the magic, diversity, and surprises behind COYA and 1615, and it flawlessly reflects the precious synergy that we share. I want to extend a huge congratulations to our friends at COYA, with a special shout-out to Sany and the entire COYA bar team. We look forward to working with them for many more years to come!”
COYA’s signature bottled-infused pisco uses only real passion fruit pulp and it is designed to guarantee freshness and full flavour in every drop. An exceptional, high-quality blend, it offers guests a new and unique take on the original Pisco Sour and provides a beautiful addition to COYA’s already sensational selection of cocktails and infused pisco blends.
Guests can sample the signature passion fruit-flavoured pisco will be available at all COYA venues globally from January 2023. The bled can also be purchased from locations where 1615 retails.
