UNOX MENA has appointed a leading market development expert to oversee a team of 5 individuals across four markets, including the UAE, Qatar, Kuwait and Oman. Born and raised in Ireland, James Russell has an impressive professional career background with over 15 years of experience in sales and leadership, holding management posts for companies in Europe and the Middle East.
Today, UNOX employs over 1000 people and has become a global leader in oven manufacturing and manufactures more ovens per day than any other company in the world. Since 2018, James has contributed to UNOX MENA’s incredible success and is ending the year 2022 with an impressive achievement of 180% growth and an increase in sales amounting to over AED 60 million.
As the new Country Manager of the MENA region, James oversees operations, emphasizing his strengths in building relationships and identifying sales opportunities while managing market developments. UNOX MENA will further expand across key markets in the GCC region, introducing data-driven cooking and top training with a sustainability approach.
James commented on his new role: “I am thrilled to continue growing with UNOX MENA and contribute to UNOX’s efforts to strengthen the brand. As I add my years of experience to enhance UNOX’s products and services to a higher level of innovation and drive, I am equally excited to expand UNOX MENA and strengthen its success in the Middle East. My first steps as an Area Country Manager of the MENA region will be continue to grow the team in the GCC and strengthen and develop our relationship with all our customers in the region.”
One of James’ latest achievements was introducing SPEED-X™ to the market and securing sale opportunities for the innovative product. SPEED-X™ is the world’s first ever self-washing combi speed oven which combines unparalleled performance power and supreme quality results with hyper-speed. The revolutionary product also offers first-rate digital functionality, cleanliness, and elegance and is now used in multiple kitchens across the GCC region. Furthermore, James has remained at the top of his game, securing several significant projects such as Lusail Stadium, Qatar Airways, and Al Wasl Leadership Pavillion at Expo 2020, Yiti Marina Oman, Movenpick Hotel Oman, Hyatt Andaz Hotel Qatar, FIFA World Cup Media Centre, and Swiss Pavillion Expo 2020.
James has proved himself a loyal and hardworking employee and is excited to see what will happen next with UNOX MENA. Over the next five years James will build on the continued success of the Unox brand in the region through excellent customer service and continued product innovation.