Yolk Brands, the group behind multi-award-winning burger joint Pickl and upcoming fried chicken shop BonBird, has acquired the highly acclaimed eatery, 1762, in what is believed to be the largest regional hospitality M&A transaction of the year so far.
Since its establishment in 2010 by a group of passionate foodies in the UAE, 1762 has become a premier purveyor of high-quality artisanal food products with five outlets across Dubai and Abu Dhabi.
1762 is known for offering fresh, wholesome, and delicious hand-crafted culinary creations along with specialty coffee, as well as catering and events services. Their loyal customer base can expect to enjoy the same high-quality products and exceptional service they have come to know, love, and expect from the brand, but with added support from Yolk Brands’ talented and experienced leadership team. The acquisition will provide additional resources for 1762’s growth, with international expansion in the pipeline.
It’s a uniquely personal acquisition for Yolk Brands’ CEO and Founder Steve Flawith who was previously Strategy Director for 1762 prior to launching his own hugely successful F&B entrepreneurship with Pickl in 2019.
Being a passionate foodie and an industry innovator himself, Flawith has long respected and admired 1762’s artisanal approach and unwavering commitment to quality, and believes the brand will play a key part in his vision to make Yolk Brands the region’s leading QSR group.
“We are thrilled to welcome 1762 into the Yolk Brands family, as it aligns perfectly with our values and vision for the future.” Flawith said. “I’ve seen first hand the passion that 1762 inspires in its many, many regular guests, and we plan to elevate their experience even further.”
All 1762 locations in Dubai and Abu Dhabi are now under the control of Yolk Brands, which will be enacting an extensive review of all operations as it looks to further enhance 1762’s already impressive reputation.
In an environment where innovative culinary concepts and talented chefs thrive, the team at Yolk Brands is constantly searching for inventive brands to add to its growing roster. With this latest addition, Yolk Brands is well-positioned to continue its growth and expansion into new markets, with further concepts from Yolk Brands to be disclosed in the coming months.