In an era where the global tourism landscape is constantly reshaping itself, the spotlight has rightfully turned to Ras Al Khaimah (RAK), promising a future as a thriving tourism hub. We have had the privilege to witness first-hand the evolution of the industry and the significant journey that Rixos Bab Al Bahr has embarked upon over the past few years.
Amidst this paradigm shift, Rixos Bab Al Bahr – the ultra-all-inclusive family resort emerges not just as a well-appointed beach destination but as a catalyst fuelling MICE (Meetings, Incentives, Conferences, and Exhibitions) activities in Ras Al Khaimah, thus steering the Emirate’s evolution into a premier MICE destination. This passage intertwines our progress with the broader narrative of the industry’s renaissance.
Amidst the industry’s dynamic landscape, our capacity to adapt has enabled us to overcome challenges, ensuring continued stability and progress successfully. We are consistently averaging 70% occupancy, even during the hot summer months. Additionally, we’ve seen an increase in UAE residents visiting Rixos Bab Al Bahr for staycations since the pandemic ended.
The hospitality sector parallels a dynamic organism, with trends mirroring the ever-changing tides. Consumer preferences, technological advancements, and global events reverberate through this sector, influencing how we serve our patrons.
Rixos Bab Al Bahr has adeptly navigated through both challenging market conditions and periods of stability with finesse and strategic insight. Whether it’s the architectural designs or our culinary experiences, every facet of Rixos Bab Al Bahr is conceived with a forward-looking vision. This foresight has allowed us to accommodate an array of diverse guests and personalise their experiences to exceed expectations.
Just this year, Rixos Hotels UAE was awarded the esteemed certification by the Global Sustainable Tourism Council (GSTC), making it the first hotel brand in the region to attain such prestigious recognition. The resorts’ unwavering commitment to flexibility underscores our conviction that genuine hospitality thrives in understanding and exceeding the aspirations of our guests. Rixos Bab Al Bahrs’ role transcends that of a family-friendly resort, as it mirrors RAK’s burgeoning potential as a tourist haven. “Our unique ultra all-inclusive concept offers guests everything they could desire during a family vacation or business retreat. Guests have a variety of dining options, a full-fledged entertainment program, thriving kids and teens clubs as well as a variety of fitness programs available – all included in their stay. This has garnered several local and international repeat guests to the property and ultimately Ras Al Khaimah,” commented Ahmed Elnawawy, General Manager of Rixos Bab Al Bahr.
As global attention converges significantly onto this undiscovered treasure, the burgeoning tourism expansion in Ras Al Khaimah comes prominently into view, and the Emirates’ allure is becoming even more apparent. Its pristine beaches and rugged mountains are only rivalled by its cultural richness. As the contours of global tourism shift, RAKs’ trajectory has transformed into a narrative that summons travellers to experience its’ galore. Embedded within this narrative, Rixos Bab Al Bahr assumes a pivotal and integrated role. Beyond offering exceptional accommodations, we serve as essential conduits to the essence of Ras Al Khaimah’s identity. The experiences crafted for the guests offer them authentic glimpses into the region’s heritage intertwined with a touch of contemporary consolation.
The concept of MICE has transcended the traditional notion of corporate gatherings. Today, MICE activities have evolved into platforms for collaboration, knowledge exchange, and economic impetus. Rixos Bab Al Bahr, strategically poised and outfitted with state-of-the-art amenities, is an ideal stage for hosting conferences, exhibitions, and events that leave an indelible mark on participants.
The seamless fusion of comfort, business, and natural beauty at Rixos Bab Al Bahr creates an environment that nurtures innovation and ignites creativity. We understand that in this rapidly changing world, true success isn’t confined to executing events; it’s about constructing an environment which fosters connections and fuels the growth of ideas. Rixos Bab Al Bahr’s dedicated commitment to advancing MICE activities has positioned RAK as a desirable destination where business acumen harmonises with leisure pursuits.
The journey towards enhancing MICE activities undertaken by Rixos Bab Al Bahr mirrors the broader revitalisation and advancement sweeping the hospitality realm. In addition to participating in activities arranged by the Ras Al Khaimah Tourism Authority, our sales team is actively attending roadshows to promote the resort as a go-to MICE destination and explore new, potential markets. We mainly focus on international groups, promoting Rixos Bab Al Bahr and Ras Al Khaimah as go-to destinations.
Rixos Bab Al Bahr’s commitment to nurturing MICE activities translates into an investment in RAK’s future. Our initiatives empower local talents, offering avenues for skill refinement and igniting sparks of entrepreneurship. By positioning Ras Al Khaimah as a nucleus of innovation and knowledge, we contribute holistically to the community’s development. Through training, employment opportunities, and skill-building initiatives, Rixos Bab Al Bahr is shaping a generation to propel Ras Al Khaimah’s ongoing growth. Rixos Bab Al Bahr’s vision extends beyond the resort’s confines; it envelops the vast expanse of RAK’s untapped potential.
Rixos Bab Al Bahr’s trajectory through the ever-evolving hospitality industry landscape encapsulates the pillars of resilience, adaptability, and innovation. The resort derives significant satisfaction from witnessing Ras Al Khaimah’s ascendancy as a hallmark of progress, wherein our establishment assumes a pivotal role in propelling this advancement. The synthesis of lavishness, business acumen, and natural allure at Rixos Bab Al Bahr resonates harmoniously with the evolving preferences of contemporary globetrotters. The beach haven’s story offers prospects for the industry’s resurgence, demonstrating that challenges are fertile grounds for innovation and adaptability.