Farah has garnered a remarkable list of achievements throughout his career. As the Managing Partner of Elements Hospitality, Farah has consistently demonstrated his innovative approach, bringing world-class F&B concepts to the Middle East and leaving a mark on the industry.
Leading a portfolio of over 100 outlets with a dedicated workforce of 1,000+ employees, Farah has proven himself as a leader and manager in a highly competitive environment. His educational background, including a Bachelor’s degree from Hospitality College, a Master’s course from The Emirates Academy of Hospitality Management, and a Strategy and Organisational Leadership course from Harvard Business School, has equipped him with the necessary knowledge and expertise to drive the success of his ventures.
Farah’s most notable achievement is his pivotal role in bringing the renowned Salmon Guru from Madrid to the UAE alongside his partner Jad. This successful endeavour exemplifies his ability to introduce and establish the world’s finest F&B concepts within the Middle East, captivating the palates and preferences of discerning patrons.
Furthermore, Farah’s strategic collaborations with prominent regional real estate and retail developers, such as Emaar and Aldar, have further amplified his impact on the F&B landscape. His attention to detail, unwavering passion for innovation, and exceptional business skills have played pivotal roles in the resounding success of all his ventures.