UNOX, a global leader in food service equipment, is gearing up for a dynamic and transformative year in 2024. The company is set to make significant strides in expanding its footprint, introducing innovative solutions, and fostering collaborations with charitable organisations. Looking at key figures, the brand has set its sights on achieving its projected growth of 50% by 2025.
As its first strategic move to strengthen its presence in Saudi Arabia, UNOX will be opening offices in Riyadh and Dubai in 2024. These new establishments will serve as central hubs, providing enhanced support, training, and services to clients in the Middle East. The expansion aligns with UNOX’s commitment to meeting the growing demand for its cutting-edge food service solutions.
Throughout 2024, UNOX plans to showcase its latest innovations and engage with industry professionals at various exhibitions across the GCC region. These exhibitions offer a unique platform for the brand to demonstrate its commitment to staying at the forefront of the food service equipment industry and providing state-of-the-art solutions to its diverse clientele.
As Ramadan approaches in March 2024, UNOX is actively exploring collaborations with charitable organisations to contribute to meaningful initiatives during the holy month. Building on the success of previous partnerships, the company seeks to make a positive impact on communities and demonstrate its dedication to social responsibility.
Furthermore, the brand plans to run on 100% green energy by 2025 across the Middle East. UNOX has implemented responsible practices including fully recyclable packaging and green materials, electric vehicles for the business fleet, introducing filtered water for zero plastic water bottle waste from the office, and waterless dishwashers.
UNOX achieved an impressive 34% increase in profits in 2023, amounting to a significant AED 55 million surge compared to 2022. This financial growth underscores the brand’s resilience, adaptability, and continued success in a competitive market. UNOX’s unwavering dedication to excellence and innovation has positioned it as a trailblazer in the food service equipment sector.
A pivotal achievement in 2023 for UNOX was the successful launch of CHEFTOP-X™ and BAKERTOP-X™, revolutionary ovens integrating artificial intelligence (AI) for an unparalleled cooking experience. The oven’s advanced features, including ADAPTIVE.Cooking and SENSE.Clean technologies have set new standards for efficiency and precision in the culinary world. Looking ahead to 2024, UNOX envisions further evolution in the X-Gen series, with a commitment to pushing the boundaries of AI integration. The company anticipates introducing even smarter appliances capable of recognising ingredients, adapting to dietary preferences, and minimising food waste.
As UNOX steps into 2024, the company remains committed to driving innovation, expanding its reach, and contributing to social causes. With new offices, exhibition participation, charitable collaborations, and ongoing advancements in AI technology, UNOX is poised for another year of growth and positive impact on the culinary industry.