Fundamental Hospitality is set to unveil the world’s largest luxury beach club next month, led by Evgeny Kuzin, the visionary behind the company’s rise as a driving force in making Dubai a global culinary hub. This marks Kuzin’s most ambitious venture to date. As the mastermind behind the GAIA brand, which has become an international sensation with locations in London, Dubai, Doha, Marbella, and Monaco—and soon to expand to Miami—Kuzin is now taking things to the next level. His latest creation is a stunning 900-square-meter beachside venue that will redefine luxury leisure. Additionally, the highly anticipated Shanghai Me restaurant will open next year atop the London Hilton, further solidifying Fundamental Hospitality’s global reach and commitment to excellence.
Evgeny Kuzin, Chairman of Fundamental Hospitality said, ‘This year has marked our most ambitious expansion to date, with Gaia launching in multiple locations worldwide, alongside our other brands like Maison Ani and Shanghai ME making their international debut. Among all our projects, Sirene by Gaia stands out as the one we’ve invested the most in. Building on the success of our first beach club, Maison De La Plage, we’ve applied everything we’ve learned to create something even bigger and more refined with Sirene. Set to become the largest and most luxurious beach club of its kind in the world, this is just the beginning for us.’
Located along Dubai’s pristine shoreline, Sirene Beach by Gaia brings the spirit of the Greek islands to life, offering a relaxing escape from the city. With crystal-clear waters and an atmosphere of laid-back luxury, Sirene is the perfect place to unwind and enjoy the moment. The beach club is complemented by GAIA’s renowned Mediterranean cuisine, known for its award-winning dishes inspired by Greece’s rich culinary traditions.
More than just a restaurant, Sirene is designed as a multi-zoned space with hidden bars, private cabanas, and a stunning swimming pool, creating a sense of discovery throughout the day, an Aladdin’s cave of various entertainment. With a large restaurant and expansive beachfront area, including hundreds of sunbeds and luxurious cabanas, Sirene offers a seamless flow between the dining spaces and outdoor terraces, all set to the vibe of a live DJ throughout the day.
First Within, the London-based interior design studio led by Richard Saunders, proudly introduces Sirene as one of the world’s largest beach clubs. He said: “Inspired by the relaxed yet luxurious Mediterranean Greek lifestyle and mythical sirens, Sirene offers a laid-back yet elegant dining experience right on the beach. Evolving from the GAIA restaurant brand, the design features a Greek-style courtyard with arches, intricate mosaics, stone walls, and flowing fabrics, all surrounded by lush Mediterranean landscaping. Key elements from GAIA, like the fish market and rustic wood oven, are still part of the experience, adding familiar touches to the atmosphere. The use of bold colors and rich textures throughout the space creates a welcoming, yet upscale vibe, making Sirene Beach a standout destination on Dubai’s coast.”
At the heart of Sirene Beach by Gaia is a menu that reflects the very soul of the Aegean. Drawing from the freshest ingredients and inspired by traditional cooking techniques, Sirene’s culinary offerings are a masterful combination of GAIA’s celebrated culinary expertise with the laid-back charm of beachside dining. Combining rich selection of fresh seafood, seasonal vegetables, and clean flavors, designed to evoke the simplicity and purity of Mediterranean cuisine. Whether enjoying a leisurely lunch on the sun deck or an intimate dinner under the stars, guests will embark on a journey of flavors that delights every sense.
Chef Izu Ani said ‘Sirene is a place that we wanted to create for our guests to enjoy their day as if they were on holiday, even if it’s just for a few hours. Living in the middle of life’s fast-paced environment, we all need moments of escape, a space where time slows down, and transport you to another reality—a place where you can relax and recharge.
Sirene is rooted in the idea that the most memorable moments happen when people gather around a table, eat good food, in a great environment, with the right music and vibe. Sirene is a moment of escapism that charms you to enjoy simple things in life and untie knots.’