UNOX, a global leader in professional cooking technology, celebrates a year of remarkable growth and innovation, underscored by the successful launch of its new Experience Centre in Dubai. This milestone is complemented by the ongoing showcase of UNOX’s groundbreaking technologies for professional kitchens at key exhibitions such as Saudi HORECA, GulfHost and many more in the region. With a steadfast commitment to expanding its presence in the Middle East, UNOX is dedicated to shaping the region’s culinary future through strategic initiatives and continuous product innovations.
A key milestone for UNOX this year was the opening of its state-of-the-art Experience Centre in Dubai. At the grand opening, Enrico Franzolin, Founder and President of UNOX, expressed his pride in the company’s continued growth: “Since founding UNOX 34 years ago, we’ve remained focused on innovation and investment. To see what Matt and his exceptional team have built here in the UAE fills me with pride. We are committed to supporting the UAE team with ongoing investments, innovative products, and services. This Experience Centre marks just the beginning of our broader growth plan for the UAE market.”
Spanning 4,699 square feet, the Experience Centre serves as a dynamic hub for customer engagement, featuring live demonstrations of UNOX’s cutting-edge ovens, including the CHEFTOP-X™ and BAKERTOP-X™. Powered by AI technology, these ovens represent a significant advancement in culinary innovation, offering kitchen professionals a smarter, more efficient cooking experience. In Saudi Arabia, UNOX has quickly established a strong presence, participating in prominent exhibitions like HORECA and hosting its inaugural panel discussion to support and gain insights into the evolving culinary scene in the Kingdom.
Looking ahead, UNOX’s commitment to regional growth is set to continue in 2025 with a series of new initiatives, including its new Experience Centre in Riyadh, Saudi Arabia, in Q1 2025. Additionally, the company is exploring opportunities to introduce Unox Lounges in Jordan and Egypt, broadening its reach and solidifying its position as a leader in the Middle East and North Africa (MENA) region.
The Unox Lounges, will provide customers with dedicated spaces to test products, fine-tune recipes, and experience UNOX’s technology firsthand. The Unox Sales Academy will offer tailored training for sales teams, ensuring they are equipped with in-depth knowledge of UNOX products and their unique selling points.
UNOX also plans to roll out the Individual Cooking Experience in the UAE, which will allow customers to test ovens in their own kitchens, guided by UNOX’s expert team. Through this program, customers can trial the ovens using their own recipes, ensuring a customized solution before making an investment. The company will also introduce a fleet of electric vans to deliver ovens directly to customers, regardless of their location.
UNOX’s vision for the future is powered by its AI-driven COMBI.X range, including the CHEFTOP-X™ and BAKERTOP-X™, which feature “The Mastermind Behind It All”—a smart AI that interacts with chefs to optimize cooking results, while saving energy, water, and money. This technology enables chefs to achieve perfect results with greater precision and efficiency, transforming professional kitchens across the globe.
As UNOX continues to expand its presence and impact in the Middle East, the company remains dedicated to fostering innovation, providing unparalleled service, and delivering cutting-edge solutions to meet the evolving needs of chefs and kitchen professionals. With a strong commitment to the region’s culinary industry, UNOX is poised to lead the way in transforming the future of professional cooking across the MENA region and beyond.