
Interviewee: Ayman Ezzeddine, Director, Business Development, Middle East, Egypt and Pakistan, Radisson Hotel Group
As the newly appointed Director of Development for the Middle East, Egypt, and Pakistan at Radisson Hotel Group, Ayman Ezzeddine steps into his role with a wealth of experience and a vision for strategic growth. Based in Dubai, UAE, Ayman has spent over a decade shaping the hospitality landscape through leadership positions across renowned brands, always balancing the needs of owners and guests to drive successful developments.
Motivated by the region’s dynamic growth, Ayman is eager to contribute to one of the world’s largest hotel groups, ensuring strategic developments that strengthen its presence in key markets. When not leading business initiatives, he enjoys experiencing the industry from a traveller’s perspective, immersing himself in new cultures to gain fresh insights into guest expectations.
Expansion Across Key Markets
Our top priorities revolve around strategic expansion, brand differentiation, and delivering exceptional guest experiences. We carefully assess each market’s potential to ensure we bring the right brand at the right time for the right audience. This translates into developing midscale to lifestyle luxury properties that cater to evolving guest needs while maintaining our commitment to sustainability, technology integration, and local market relevance. We also prioritise strong local partnerships to support operational excellence and ensure agility in response to market conditions.
Aligning Development Strategy with Evolving Hospitality Trends
Regional hospitality trends increasingly centre on sustainability, personalisation, and technology. We address these by incorporating eco-friendly design, energy-saving technology, and responsible sourcing, meeting growing customer expectations for greener travel. Additionally, we leverage data-driven insights to offer more personalised experiences—whether through Radisson Rewards programmes or curated local F&B options. On the technology front, we continue to invest in digital platforms that enhance the booking process and on-property experiences, including mobile check-ins, AI-assisted guest services, and smart-room functionalities.
Unlocking Growth Potential in Egypt and Pakistan
Both Egypt and Pakistan present strong growth potential, driven by domestic demand, tourism infrastructure improvements, and government initiatives attracting foreign investment.
- Egypt: With major developments in the New Administrative Capital, Red Sea coastline, and key destinations like Cairo and Alexandria, there is a rising demand for both city-centre hotels and resort-style properties.
- Pakistan: Economic corridors and a growing middle class create opportunities in Islamabad, Lahore, Karachi, and emerging domestic tourism destinations. There is particular demand in upscale and midscale segments, where internationally branded properties remain underserved.
Our approach in both markets focuses on forming strong local partnerships, conducting rigorous market research, and tailoring our brand offerings to meet specific demand patterns.
Strengthening Presence in Established Markets: UAE and Saudi Arabia
Both the UAE and Saudi Arabia are mature, highly competitive hospitality markets with ambitious tourism agendas. Our strategy includes:
- Portfolio Diversification: Expanding beyond traditional hotels to include business hotels, resorts, serviced apartments, and lifestyle properties.
- Government and Tourism Collaboration: Aligning efforts with Saudi Vision 2030 and Dubai’s strategic development plans.
- Local Talent Development: Building a strong pipeline of local talent to enhance service excellence and ensure cultural authenticity.
The Role of Partnerships in Regional Expansion
Partnerships are a cornerstone of our growth approach, enabling us to enter markets efficiently, navigate regulatory requirements, and secure prime locations. We prioritise collaborations with:
- Local developers, government agencies, and tech providers to drive operational efficiency and guest experience enhancements.
- Financial institutions and investment entities to support hospitality developments in key economic corridors.
We seek partners who share our commitment to sustainability, community engagement, and service excellence.
Meeting Investor Demand: Luxury Resorts & Serviced Apartments
Investor interest is strongest in segments where traveller preferences are shifting:
- Luxury Resorts: As domestic and international leisure travel expands, there is a growing demand for experience-driven, premium properties.
- Serviced Apartments: Business travellers, long-stay guests, and those seeking a home-like environment are increasingly looking for branded serviced residences, particularly in Dubai, Riyadh, and Cairo.
- Lifestyle Brands: Travellers seek hotels that reflect local culture and distinctive design, moving away from standardised hotel experiences.
Our portfolio of 10 brands, including Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson, offers investors a versatile range of hospitality solutions to cater to these evolving market needs.
Upcoming Projects & Key Regional Milestones
We have an ambitious development pipeline across multiple markets:
- UAE: We recently announced the signing of our second Radisson RED, Radisson RED Marjan Island.
- Saudi Arabia: With almost 50 hotels in operation and development, we are well on track to reaching 100 hotels by 2030.
- Egypt: We currently have five hotels in operation and six in development. Our goal is to more than double this number and reach 25 hotels in operation and development by 2030.
- Pakistan: We aim to strengthen our presence in both midscale and upscale segments across major and secondary cities.
Creating a Lasting Impact in Hospitality
I hope to contribute to the region’s economic and social development through hospitality, which includes:
- Creating jobs and fostering local talent.
- Setting new standards in sustainable and responsible hotel development.
- Bringing global best practices to local markets to benefit both travellers and communities.
Passion for Hospitality & Business Development
Hospitality is an industry that intersects with culture, community, and business. My passion stems from:
- Creating meaningful guest experiences.
- Building teams that deliver on our brand promise every day.
- Identifying untapped opportunities and leveraging innovation to keep our offerings fresh and relevant.
Ultimately, I am driven by the desire to create lasting value—for travellers, investors, and local communities—ensuring our growth is both financially sound and socially responsible.