
As temperatures rise, 7UP is making waves with a bold beachside activation that’s as refreshing as its latest drink. To celebrate the launch of the all-new 7UP Zero Sugar Extra Fizz, the brand is set to take over Kite Beach with a lifeguard tower-inspired pop-up, serving up fizz, flavour and fun across the weekend: 16-18 May.
With the new 7UP recipe bringing extra fizz and zero sugar, it’s the perfect way to stay refreshed and beat the heat. Whether it’s a beach day with friends, a birthday celebration, or a house party, 7UP provides the perfect base to every serve, bringing delicious flavour, fizz and an extra splash of zest to your drinking experience.
Here’s what’s happening:
From 1 PM to 7 PM each day across the weekend, a live DJ will set the vibe, filling the beach with feel-good beats. Guests can also look forward to exciting giveaways and limited-edition merch including fun summer items like bucket hats, speakers, beach towels and more throughout the event, making it a must-visit for anyone craving bold flavours and beachside fun.
A highlight of the activation is the interactive Splash Shaker game, a fast-paced challenge where participants grab three fruit balls and try to pop a balloon. The fruit ball with the winning shot determines the drink mix at the bar. adding a playful and personalised touch to the refreshment experience.
To unleash creativity, visitors can head over to the 7UP Mixology Counter where they can explore a selection of curated 7UP Zero mixology creations, each crafted into a fresh, flavour-packed drink with extra fizz, full refreshment and zero sugar.
Adding to all the fun, an ice bath activation will also be available from 2 PM to 4 PM. Then, for those who love a little friendly competition, at 4 PM sharp, the excitement levels will rise with the Fizz-O-Clock Mixology Showdown. Two contenders will face off in a playful mocktail challenge, remixing a signature 7UP creation with their own twist for the title of ‘Ultimate Mixologist’
With vibrant activities, refreshing sips, and a whole lot of fizz, the 7UP Tower is set to be the standout pop-up of the season.







































