
In a strategic move that signals a shift in how luxury experiences are consumed in the Middle East, O Beach Dubai has partnered with global crypto payment gateway Bitpace to introduce cryptocurrency payments across the venue. Guests can now seamlessly pay for reservations, services, and experiences using leading cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), and Tether (USDT), a first for lifestyle beach clubs of this calibre in the region.
This integration comes at a time when Dubai is cementing its role as a global fintech and innovation capital. With the SEAMLESS 2025 summit on the horizon, O Beach Dubai is not only adapting to future-facing technologies but actively contributing to the evolution of how premium hospitality engages with global guests.
Bitpace’s integration with O Beach Dubai will enable fast, secure, and borderless transactions, removing the limitations of conventional banking and offering guests more flexibility and privacy in their spending.
Tony Truman, Co-Owner of O Beach Dubai, said: “We constantly seek new ways to push boundaries and enhance the guest experience. Introducing cryptocurrency payments is a natural next step, aligning with our commitment to innovation and modern hospitality. Through our partnership with Bitpace, we’re delivering a fast, secure, and flexible payment option tailored to the needs of our tech-savvy clientele.”
This move represents a significant moment for the region’s hospitality and tech sectors. As the first integration of its kind at a Dubai-based luxury beach club, it positions O Beach Dubai at the forefront of experiential innovation.
Meryem Habibi, Chief Revenue Officer at Bitpace, commented: “This partnership with O Beach Dubai highlights how crypto can elevate the guest experience. We’re proud to work with such an iconic brand that’s setting the standard for innovation in the hospitality industry. Together, we’re not just redefining payments but also shaping the future of luxury experiences.”
From VIP tables and poolside bookings to dining and retail purchases, every touchpoint at O Beach Dubai is now optimized for crypto. The move also reflects Dubai’s broader commitment to digital innovation, as seen in the rise of blockchain investment, regulatory clarity for digital assets, and Tether’s launch of a UAE-dirham pegged stablecoin earlier this year.
For more information or to book with cryptocurrency, visit obeachdubai.com. To learn more about Bitpace, visit www.bitpace.com. Stay updated by following @obeachdubai on Instagram.







































