
Rev your appetite: Dubai’s homegrown burger legend, GOAT, is teaming up with Gargash Enterprises, the official Mercedes‑Benz distributor in Dubai and the Northern Emirates, for an exciting collaboration that fuses luxury, innovation, and flavour. From 1st to 12th October, the Mercedes‑Benz Brand Center goes full throttle with a 360° immersive experience where horsepower meets burger power.
Start your engines and loosen your belts – expect roaring engines, juicy patties, and more torque than your taste buds can handle. The pop-up features giant screens showing petrolhead action, an Instagram-worthy life-size burger box, and the GOAT Fuelling Station, where guests can order their burgers pit-stop style at checkered tables.
The fast-lane menu includes the limited-edition G Burger – a Wagyu patty with cheddar, jalapeño bacon jam, house sauce, and a potato bun – and G Tots, loaded, cheesy, crispy, and spicy, turbo-charged with flavour exclusively for the event. Also on offer are the GOAT Burger, the OG that started it all, and the Nashville Chicken Burger, a spicy, crispy thrill ride. Truffle and Cajun fries round out the menu, while Sakura lemonade, passion iced tea, and classic sodas quench thirst between bites.
The pop-up isn’t just for big kids. On Saturday 4th October from 10:30 pm–12 pm, children can join a free Build-Your-Own-Burger Workshop, proving the next generation of burger lovers is already in pole position. This is more than a collab – it’s a full-throttle experience where every photo is a pit-stop moment.
Renowned for serving the Greatest Of All Time burgers, Dubai-born GOAT, launched in 2021 by three Emirati friends, has five buzzing locations across the city and is gearing up for its first international outpost in London next month.
“As a homegrown brand at the top of our industry, GOAT is all about bold, refined, and unforgettable experiences,” said Sultan Kayed. “At the pop-up, guests will savour dishes crafted to mirror the precision, performance, and luxury of the, celebrating both local excellence and world-class innovation.”
The pop-up will run from 1st – 12th October.
Open 12 pm–10 pm Monday–Wednesday and 12 pm–11 pm Thursday–Sunday.
Book a place on the Kids’ Burger Workshop:
https://mercedesbenzbrandcenter.ae/en/event-details-new/68cd48816aad549d737155ee
Mercedes-Benz Brand Center, Dubai Design District, Dubai.
www.mercedesbenzbrandcenter.ae
@g.o.a.t.ae / @mercedesbenzbrandcenter







































