
Rove Hotels, the UAE-born contemporary lifestyle brand and a joint venture between Emaar Properties and Dubai Holding, has announced its entry into Egypt with the signing of Rove Sheikh Zayed City, in partnership with El Sayyad Group.
The agreement is executed through El Sayyad Group’s dedicated hotels investment subsidiary, El Sayyad for Hotels & Resorts. This move signals Rove’s commitment to bringing its signature blend of style, connectivity, and value to one of the region’s most dynamic urban hubs.
A Strategic Foothold in Cairo
The new property is positioned to capture the evolving demands of modern travellers in Greater Cairo. Construction is scheduled to commence in the second half of this year.
Rove Sheikh Zayed City will feature:
- 240 stylish rooms designed with Rove’s signature vibrant energy and relaxed comfort.
- Strategic Connectivity: Located in Sheikh Zayed City, the hotel is just 15 minutes from the Grand Egyptian Museum and the Great Pyramids of Giza. Situated on the Cairo–Alexandria Desert Road, it also provides seamless access to Downtown Cairo and Alexandria.
- Business & Travel Hub: The project benefits from direct proximity to Smart Village, one of Egypt’s largest business hubs, and is only 15 minutes away from Sphinx International Airport.
- Lifestyle Amenities: Including all-day dining at The Daily, a pool, a gym, and co-working spaces.
Driving Regional Momentum
The Egypt announcement follows closely on the heels of Rove’s recent announcements of its first hospitality projects in Saudi Arabia and Oman, underscoring the brand’s planned regional growth. By entering the Egyptian market, Rove aims to fill a growing gap for approachable, lifestyle-driven hospitality with its new project in one of the world’s most culturally significant cities.
“Bringing Rove to Cairo is an exciting step forward that opens the door to a new audience in a city rich with culture and energy,” says Paul Bridger, Chief Operating Officer at Rove Hotels. “Our expansion into Egypt is a natural evolution for the brand as we continue to grow our presence across the region, always with the clear vision of providing high-quality, lifestyle-driven accommodation to the new generation of global travellers.”
Khaled El Sayyad, CEO at El Sayyad Group, added: “The hospitality landscape in Egypt is shifting toward fuss-free, well-designed experiences that prioritise social connectivity and local culture. Our partnership with Rove Hotels is a strategic move to address this gap by introducing a proven, disruptive regional brand to the Egyptian market for the first time.
By combining El Sayyad Group’s deep-rooted local market insight with Rove’s global lifestyle appeal, we are creating a unique value proposition that blends world-class connectivity with authentic local culture.”
To learn more about Rove Hotels, please visit https://www.rovehotels.com/







































