Data benchmarking and analytics specialists STR has acquired LJ Research, a full-service market research agency.
The acquisition is set to enhance data provided from STR, allowing the data reasearch company to provide more comprehensive solutions. The partnership will mostly benefit research in the government, tourism and destination verticals. LJ Research will gain access to STR’s market-leading data, enabling it to provide unparalleled insights from a combination of customer surveys and hotel performance data. 
Commenting on the new partnership, Robin Rossmann, managing director for STR, said: “STR’s long-term growth strategy is to elevate our services from solely providing data to providing solutions. LJ Research has a proven track record in providing high-quality statistics and insights for its clients. Perhaps most importantly though, it was the high quality of the LJ team and the similarity of their culture with our own that convinced us this was a great decision.”
“We believe that as part of STR, we will be able to expand and improve upon our services and help more businesses achieve great results,” said Sean Morgan, LJ Research’s managing director. “Both of our companies are focused on helping clients compete by providing data and insights that are not only thorough, but actionable. Above all, STR’s high standards for accuracy and confidentiality are in line with our own data integrity standards. Lynn and I, along with the rest of the LJ Research team, truly are very excited about the future.”
