The brainchild of long-time friends Maggie Frerejean-Taittinger and Constance Jablonski, French Bloom was born out of an idea that celebrations shouldn’t come with the possibility of exclusion but should instead elevate social gatherings and make everyone feel included. Launched at the end of 2021, French Bloom has quickly managed to create a new category and position itself as a market leader in the super premium 0.0% alcohol sparkling wine category.
Made from a unique blend of organic wines from France, French Bloom sparkling wines have gone through a manual dealcoholizing process to keep the integrity of flavours while remaining completely organic, resulting in a 0.0% alcohol content drink. Other natural and organic ingredients, such as lemon juice, are added to ensure its aromatic balance and length, which results in an elegant and tasteful alcohol-free French sparkling, with an elevated flavour-architecture.
Maggie and Constance first met in New York and became close friends as a result of their similar wellness journeys. Constance, a top model living a fast-paced lifestyle was struggling to balance the industry’s demand for physical perfection with a social life that provided her with the relationships and connections she needed to maintain her mental health. Maggie, a gastronomy lover, was pregnant and discovered that there were few pregnancy-friendly alternatives to the sparkling wine she usually paired with exquisite dishes when dining with friends and family. Both women felt that there didn’t exist a product that met their expectations for elevated and sophisticated alcohol-free wines.
After several years of research and development, under the masterful watch of Carl Héline, former head of Champagne Krug USA and France, and Rodolphe Frerejean-Taittinger, founder of Champagne Frerejean Freres, French Bloom has achieved the nuance and aromatic complexity with their two cuvees: French Bloom Blanc and French Bloom Rosé. Created and bottled in the Southwest of France, French Bloom sparkling wines are not only organic but also vegan and halal certified, with no-added sugar and without sulphites or preservatives, making them the ideal drink of choice for those who prefer to be a part of the celebration without sacrificing their well-being. With an aim to revolutionise the culture of gatherings and show that celebration can be both inviting and limitless.
“We have seen an incredible response to French Bloom globally to date and with our expansion into more than 18 countries in just a year it is clear that the zero-alcohol revolution is here to stay.” Said Maggie Frerejean-Taittinger, co-founder, French Bloom.
“We are thrilled to be entering the Middle East market through another female led business – DrinkDry, the UAE’s First premium Non-Alcoholic Drinks marketplace, and look forward to seeing French Bloom becoming a key part of the region’s celebratory events and more.”
In just over a year, French Bloom has expanded to more than 18 countries with a super selective and premium distribution strategy. French Bloom can be found at the very best addresses around the World including Le Ritz-Paris, Annabel’s London, The Carlyle NYC, The Beverly Hills Hotel, Cheval Blanc Saint-Tropez and many more.
Elected by a panel of experts in blind tasting as the ‘World’s Best Alcohol-Free Sparkling’ in the renowned 2022 World’s Best Sparkling Awards the distribution is fast expanding as the brand enters the Middle East market through Drink Dry, the UAE’s first premium Non-Alcoholic Drinks marketplace that is breaking boundaries in the food & beverage industry by championing the zero-alcohol revolution. Recently selected as the Official Non-alcoholic Wine for the Michelin Guide Dubai and Abu Dhabi, French Bloom debut in the region begins.