
Axonall, the world’s most intelligent, AI powered luxury travel platform, has officially launched. Built on advanced AI and emotional intelligence, Axonall disrupts the traditional luxury travel sector by introducing a new dimension of travel, one that transforms journeys into a medium for inner alignment and self-discovery. It is the first platform to connect emotional intent with curated itineraries, luxury hotels, and immersive experiences – all in one seamless interface.
While Axonall has access to over 1.6 million properties worldwide, fewer than 10,000 meet its strict criteria for elevated design, cultural integrity, service standards and regenerative value. The result is a rigorously curated portfolio of luxury properties and hidden gems – each selected with purpose. At the heart of this network are Axonall’s Journey Artisans: trusted cultural insiders who handpick experiences for their emotional depth, and transformative potential. Often undiscoverable by Google and always attuned, these experiences are curated to be rare, meaningful and beyond the reach of mass itineraries.
Founded by Mel Suntal, whose background spans leadership across global luxury houses and formal training in computer engineering, Axonall is disrupting the luxury travel sector. By uniting artificial intelligence, behavioural patterns and regenerative design, it becomes the first platform to make emotional intelligence a core layer of its operating system. Its mission is to transform luxury travel into a tool for inner alignment, intelligent movement and consciousness across Earth and beyond.
Mel Suntal says:
“Luxury, to me, was never about price tags. It was about presence. I created Axonall because I believe the most powerful journeys are the ones that change you. And I couldn’t find a travel platform that honoured that truth. Most were either overly transactional or emotionally tone-deaf. So, I built what didn’t exist.”
Emotional Intelligence System
A first-of-its-kind in travel, Axonall designs journeys based on how the traveller wants to feel – not just where they want to go. Rather than starting with a destination, Axonall begins with intention: “How do you want to feel – and who are you becoming?”
Sustainability
Axonall empowers conscious travellers to move through the world with intention, purpose, and respect. From eco-certified sanctuaries and regenerative retreats to private carbon offset itineraries, every journey reflects the guest’s values and protects the world that inspires them. Whether seeking a carbon-neutral Arctic expedition, a rewilding safari, or a soulful stay that uplifts local artisans, Axonall designs impactful, legacy-driven travel. The company supports global conservation initiatives, empowers local communities, and partners with eco certified resorts to ensure mindful, guilt-free luxury.
AI-Powered Personalisation
The customer journey with Axonall begins with deep understanding. The AI Concierge listens, learns, and evolves with each traveller, gaining insight into who they are and what they truly seek. By uncovering emotional intent, personal preferences, and behavioural patterns behind every interaction, Axonall brings a new dimension to personalisation – in a way the travel industry has never seen before. For those who prefer a human touch, the Signature Personal Concierge offers hyper-personalised service, enhanced with AI-driven insight.
The Psychology of Travel
Not every traveller wants the same thing. Some seek silence, others, celebration. Some crave reconnection, others, renewal. That’s why transformation and growth sit at the heart of Axonall’s design philosophy. Every journey is guided by a core emotional intention, mapped through Axonall’s proprietary ‘Transformation Arc’ system. This framework helps travellers identify what they truly need (e.g. rest, reconnection, creativity), and then aligns every part of their journey from the hotel and setting to the experiences for a deeper emotional purpose.
Stillness: When the world gets loud, for those who seek silence not just in sound, but in spirit (e.g. Six Senses Zil Pasyon, Felicite Island, Seychelles)
Flow: This arc invites guests to glide. To find their rhythm, even in the most structured spaces (e.g. Six Senses Residences & Spa Courchevel, France)
Vital Line: This is a someones spark to ignite energy, sensuality and joy (e.g. Four Seasons Resort Koh Samui, Thailand) Unbound: Unbound is for expansion, for saying yes to what’s next (e.g. The Brush Creek luxury ranch collection, WY, United States) Belonging: Sometimes the journey brings the individual home – to themselves, their culture or their community (e.g. Raffles London at The OWO, United Kingdom)
Echelon: This is elevated luxury – where creative power, legacy and recognition thrive (e.g. Aman Venice, Italy) Beyond: Beyond invites travellers into experiences that dissolve boundaries across space, time and imagination (e.g. Six Senses Bhutan)