Heavenly Tasty Organics, a brand which produces organic snacks for babies and children, has partnered with Etihad Airways for the airline’s new buy-on-board menu.
Etihad Airways has rolled out a new Economy dining concept and retail offering as part of a wider programme of enhancements.
Unveiled last month, the upgraded meal service introduces larger bistro-style meals with a focus on fresh seasonal ingredients and more destination-focused choices, plus new options for children.
The on-board menu, which has been facilitated by Retail inMotion, will see Heavenly’s Coconut Squishies become the lead children’s product aboard all Etihad flights in 2019.
“Working with Etihad Airways is a strategic development for the brand and part of our ongoing strategy to provide healthier snacks to families at home and on the go,” says James Blair, Heavenly operations director.
“We’re delighted to have partnered with Retail in Motion, and Etihad Airways. We see this as the first step of Heavenly’s journey into on-board and foodservice hospitality. This is a truly significant development for the family snacking brand and the team is extremely proud to be partnering with such a global business, which will see the Heavenly brand made available to a global audience,” adds Blair.