
Tom Arnel, founder of EATX, has been a key player in shaping Dubai’s F&B scene. Since launching Tom & Serg in 2013, he has grown EATX into a leading hospitality group with 10 unique brands, including The Guild, Common Grounds, Hawkerboi, and Franky’s Pizzeria.
His hands-on leadership and market-driven approach have led to multiple successes, with The Guild winning Michelin’s Opening of the Year 2024. With 19 venues to date, Arnel continues to push culinary boundaries, creating innovative dining experiences that blend quality, community, and creativity.