Michele Johnson, co-founder of Pitfire Pizza, embarked on a remarkable culinary journey that transformed her from a seasoned HR professional into the renowned ‘Pizza Queen’. Her dedication, relentless pursuit of excellence, and unwavering passion for great food have propelled Pitfire Pizza from its humble beginnings in 2014 to its current status as the number-one homegrown pizza brand in the Emirate.
In 2014, Michele Johnson and her husband Bill ventured into the world of food and beverage with the launch of Pitfire Pizza. Michele made a pivotal decision, walking away from her illustrious 20-year career in HR to steer the ship of their newfound venture. The journey began with a dream and a simple yet profound philosophy: to create the perfect pizza that inspires through simplicity. Michele translated this philosophy into action as the driving force behind the business’s day-to-day operations. Her mantra revolves around consistency, quality, and creativity. These principles have become the bedrock of Pitfire Pizza’s success.
Over the past nine years, under Michele’s astute leadership, Pitfire Pizza has become a household name cherished by pizza lovers across the UAE. The brand has garnered numerous awards and accolades, solidifying its reputation as an industry leader. Michele’s relentless pursuit of culinary excellence has been pivotal in this remarkable transformation.
Pitfire Pizza has become synonymous with innovative flavours presented in a familiar, comforting way. When customers choose Pitfire, they embark on a gastronomic adventure guided by Michele’s vision and commitment to delivering an exceptional dining experience. From classic favourites to inventive creations, every pizza that emerges from Pitfire’s ovens bears the hallmark of Michele’s dedication to quality and her flair for creativity.
Michele’s journey from HR professional to Pizza Queen epitomizes the power of passion, dedication, and an unwavering commitment to culinary excellence. She and Bill have created a thriving business and a culinary sensation that has captured the hearts and taste buds of pizza lovers throughout the UAE.
As Pitfire Pizza continues to flourish, Michele Johnson’s story is an inspiring testament to the transformative potential of pursuing one’s passion. Her journey reminds you that you can turn a simple idea into a celebrated culinary empire with vision, determination, and a deep love for what you do. Michele’s impact on the food industry in Dubai and her unwavering commitment to the craft of pizza-making make her a true icon in gastronomy, and the ‘Pizza Queen of Dubai’ title is well-deserved.
