Mohamed Al Falasi, an Emirati government official turned F&B Entrepreneur, owns and operates the successful F&B chain Saddle and Feels Juice Bar & Kitchen. Upon completing his postgraduate programme in finance and accounting from the United Kingdom, Mohamed held senior positions for over a decade with the Dubai Government offices and the Big4 consulting firm KPMG. A serial entrepreneur, Mohamed has since been involved in several successful operations in the UAE’s Real Estate, F&B, and General Trading industries.
One of his F&B ventures, Feels Juice Bar & Kitchen, was launched mid-pandemic. In 2017, he started the Dubai-based café ‘Saddle’, which makes ‘Feels’ the second business he currently runs and manages. With Saddle House a year ago, Mohamed successfully expanded to its first-ever dine-in scene in the premium district of Marsa Al Bateen, Abu Dhabi. Mohamed is always focused on updating the culinary landscape to ensure the experience is as remarkable in every location. Hence, he has plans to launch Saddle globally soon in London and Cannes, too. Holding a bachelor’s Degree in Business Administration from the American University in Dubai, he also pursued a Master’s Degree in Accounting and Financial Management from the University of Wales.
Mohamed is a passionate and seasoned F&B entrepreneur. He ensures that the highest quality ingredients are used across the menu. He is on the constant path of innovating things around the menu to offer something special for everyone. Due to his expertise, Saddle has become a popular destination for coffee lovers, crepe enthusiasts, and acai fans alike. The Saddle menu does not fail to impress, combining divine classics with creative spins and more contemporary cuisines that cater to all palates.
In Abu Dhabi, Mohamed successfully collaborated with the visionary Emirati artist Mattar Bin Lahej to create a feeling of being truly welcomed at the restaurant. The venue presents more intimate food experiences to guests. From serving patrons in their cars, Saddle has come a long way with incredible products, campaigns, and customer service.
His second F&B venture, Feels, is not just a café but the first speciality juice bar & kitchen in the UAE offering clean and nutritious food & beverages. Mohamed ensures that all the dishes and freshly pressed juices are made without preservatives and artificially added sugars to demonstrate that health is at the forefront of everything they serve.
From mouth-watering sandwiches such as hot tuna, hummus tomato, and salad bowls to freshly pressed juices, smoothies, and wellness shots, Feels combines clean food with delicious flavours to create standout dishes and juices that cater to various dietary requirements and eating preferences.
Being a reputable Homegrown brand, Mohamed aspires to take Saddle overseas. He plans to launch soon in London, Cannes, and other global destinations to expand the current portfolio and diversify the business with the right strategies and promising markets.
Mohamed has also planned out the operational strategy that ensures that Saddle can deliver the same high-quality products and services in the new markets by considering the logistics and supply chain requirements. Outside the two businesses he operates, he is also interested in food, sports, sports cars, and travelling. A frequent traveller, Mohamed enjoys sampling the local cuisines of the places he visits and playing paddle tennis and cycling during his free time.
