At The Hotel Show Dubai, Xeros is highlighting the energy saving properties of its commercial washing machine system, which uses 80% less water than a conventional machine.
Speaking to Hotel News Middle East at the event, marketing manager Danielle Fothergill explained that revolutionary polymer laundry beads are at the core of Xeros’ washing machine technology.
She commented: “We replace a lot of the water with polymer beads and as well as saving water, this gives a higher quality wash. The polymer beads act like a hand-wash – it’s as if a million little hands are washing your clothes.
“The beads are a lot gentler on the fabric than water, so for example, if you’ve got towels they will stay fluffier for longer and whiter and cleaner.”
Polymer bead technology is popular in countries with water shortages, according to Fothergill who explains that California is a key market for the products and she sees huge potential in Dubai for Xeros machines.
“We are entering the Middle East now so this is our first show in Dubai and we’ll be looking to do more shows in the region next year.
“We’ve also signed up a distributor in Dubai and he will be working with us closely to get the machines into hotels in Dubai – so [our plan is] expanding into Dubai and across the Middle East.”
The Hotel Show Dubai, organised by DMG Events, is taking place at Dubai World Trade Centre on 18 – 20 September as part of Dubai International Hospitality Week.
Visit Xeros at Sheikh Saeed Hall 1, Stand 105.