BNC Publishing and Hotel & Catering News Middle East’s The Big Food & Beverage Forum 2019 and The Leaders in F&B Awards 2019 will take place on Monday, November 18 at Sofitel Dubai The Palm.
Business Executive Officer, Nestlé Professional Middle East
and North Africa
About the company
Nestlé Middle East’s heritage in the region goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East covers 13 countries, operates 18 factories and provides direct employment to more than 13,000 employees who are all committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, culinary products, health science, and pet care, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Fitness, Nestlé Pure Life, Nespresso and Optifast are just some of the brands available in the Middle East.
Nestlé Professional is committed to providing the finest ingredients, operational knowledge, and uncompromised support to food service operations. We’re in the business of helping your business succeed; our goal is to help our customers grow their businesses with our creative, branded beverage and culinary solutions.
Nestlé Professional has a global network of 10, 000 passionate and committed professionals, ever-ready to serve our most demanding customers’ needs. Our expertise comprises combining global thinking with local understanding with our dedicated, state-of-the art culinary and beverage centres around the world.
Slogan/ethos and core values
Nestlé’s purpose is about enhancing quality of life and contributing to a healthier future. We’re guided by our values that are rooted in respect. Creating shared value is the fundamental way we do business and how we bring our purpose to life.
We believe that for our company to be successful in the long-term, we must create value, not only for our shareholders, but also for society and the environment we live in. Nestlé identified three areas where the company creates impact: for Individuals and Families, for our Communities and for the Planet.
The most successful projects/product launches
Nestlé Professional is celebrating the launch of Whole Beans Coffee Solution across the region with more momentum than expected. For the first time in 80 years, with all our expertise in the coffee industry and knowledge of harvesting coffee beans, Nescafé is entering the whole roasted coffee beans arena. The new Whole Bean Solution brings you all the aroma and flavour of fresh roasted beans with the simplicity and user friendliness of coffee at the press of a button.
We aim to provide hotels and restaurateurs an on-trend and sustainable solution that lets them delight their consumers in an operationally simple and profitable way.
Nestlé Professional has also recently launched a new range of sauces and bouillons under the brand CHEF® originating from Denmark. CHEF® provides powdered stock solutions that are versatile and superior in taste to inspire and encourage innovation, allow distinctive personalisation and help chefs achieve professional fulfilment.
On the sweeter side, we also launched Nestlé Chokella® Chocolate Spread, a rich creamy chocolate spread with premium hazelnut flavour. This solution can be used in a wide range of dessert and beverage applications including as a filling, topping and baking as it’s a bake-stable product.
In the pipeline
In line with Nestlé’s Purpose of “Enhancing Quality of Life and Contributing to a Healthier Future”, Nestlé Professional conducted the first ever ’Specialized Nutritional Training’ programme designed and specifically developed to educate and enrich the knowledge of young chefs to support them in offering more nutritious and healthier dishes.
Moreover, how they as chefs can positively impact the out-of-home environment and help improve the health of individuals in the Middle East region. The course not only allows chefs to learn and refresh their nutritional knowledge, but it’s also an accredited course by two bodies, the Department of Health (DOH) granting each certified chef 5.75 CME hours and Highfields University in UK for its international accreditation. Sessions will be scheduled every quarter, interested participants can register through our website www.nestleprofessionalme.com.
We’re also in the process of launching a complete Coffee Portfolio targeting hotels (across all consumer touch points) as well as restaurants and cafes. With this vast range, our aim is to become a business partner for all requirements of coffee. We recently launched NESCAFÉ Superiore 100% Arabica to enhance our coffee offering for our end consumers. This is only the beginning with a heavy pipeline to follow.
We will continue to remain committed to helping businesses succeed and aim to remain the partner of knowledge, and provide uncompromising technical support to food service and coffee operators.
Why have you chosen to sponsor these events?
Nestlé Professional is committed to building strong relationships with our customers and creating a partnership where we can help their business succeed. The Leaders in F&B Awards is great platform to connect and network with our customers, and prospect customers, allowing us to showcase our portfolio and services.
