TurtleTree, makers of the world’s “first sustainably-produced lactoferrin made using precision fermentation technology,” announced a partnership MAD Foods. KBW Ventures, the Saudi-based investment concern backing future forward companies, has invested several times in TurtleTree.
Founded by CEO HRH Prince Khaled bin Alwaleed bin Talal Al Saud, KBW Ventures has most recently committed to Saudi-based KASO, a B2B SaaS company focused on food waste and efficiency in the restaurant segment.
A company dedicated to offering Ready-to-Drink better-for-you products, MAD Foods is the first Singapore-based organization to partner with TurtleTree. “TurtleTree is very excited by MAD Foods’ mission and to support their expansion into functional nutrition as well as the accessibility of this high-value protein in Singapore, Australia and beyond,” said Fengru Lin, CEO, TurtleTree.
This partnership will see MAD Foods enhance popular oat milk coffee beverages with LF+, TurtleTree’s vegan-certified lactoferrin. This collaboration aims to deliver a healthier, more functional beverage to consumers that bolsters key health benefits such as immune support, gut health and iron regulation.
Founded in July 2019, MAD Foods supplies 3,000 retail locations in Singapore and Malaysia and will soon be expanding to Australia, with options of a single, double or decaf shot of espresso and oat milk. “Both our global distributors and retailers are extremely excited about this partnership between MAD and TurtleTree,” said Angelique Teo, Co-Founder & Creative Head, MAD Foods.
TurtleTree also secured its first commercialization partnerships with Cadence Performance Coffee and STRIVE Milk, and was recognized in Fast Company’s 2024 ‘World Changing Ideas’ ranking.
Both MAD Foods and TurtleTree are currently at Singapore International Agri-Food Week.
Related: BlueNalu welcomes Khaled bin Alwaleed to its corporate advisory board