This brand new ACCOR complex celebrating the local cultural heritage is pleased to announce the appointment of Cyrine El Klifi as Cluster Marketing Manager.
Hailing from France, El Klifi brings 6 years of marketing experience to the hospitality team, making her a valuable asset to the hotel and group. Using her expertise, she will play an integral role in leading, developing and driving strategic marketing campaigns and initiatives to maximise the property’s revenue streams.
During her appointment, El Kilifi said, “I am so excited to be part of such a great team. The property has continually raised the bar for offering guests luxurious yet affordable experiences and I look forward to working with the team to build on the reputation that the ACCOR Group has created for itself around the world.”
El Klifi completed a Bachelor’s Degree in Management & attained a Master’s Degree with honors in Marketing & Sales from the prestigious Business School of Management, Lyon. She then began her career by taking on an internship in 2015 at AXA France, an insurance company, as a Digital Marketing Project Leader.
In 2016, El Klifi moved to Dubai and landed the role as Digital Marketing Executive at ACCOR Hotels. She was in charge of developing the marketing strategy of 5 properties. A year later, she took on the Assistant Senior Digital & Marketing Activation Manager position at ROVE Hotels, developing, implementing, and optimizing digital marketing campaigns across all digital channels.
Before joining Grand Mercure & Ibis Styles Dubai Airport, El Klifi worked at Barcelo Group as the Digital Marketing Manager and supervised the Marketing department of a 5-star luxury resort located on iconic Palm Jumeirah.
Tyrone Lodder, Cluster General Manager at Grand Mercure & Ibis Styles Dubai Airport, said, “We are delighted to welcome Cyrine El Klifi to the team and confident in her broad skillset. Cyrine’s passion for Marketing will shine as she settles into the new role.”
