International chicken wing experts, Wingstop, will introduce its first-ever burger for the UAE, known as the ‘Big Flavor Burger’, on 10th June 2022. The burger offers a new way of experiencing Wingstop’s bold flavors and marks their entry into the UAE’s established burger market.
As the name suggests, the Big Flavor Burger is designed to stimulate craveable moments and combine new textures with familiar tastes. It includes crispy chicken fillets cooked to order in any one of Wingstop’s ten signature flavors, crunchy slaw, pickles and house ranch in a toasted brioche bun. Customers can choose their flavor preferences including fiery options such as Atomic and Mango Habanero or dry rubs like the Lemon Pepper or Garlic Parmesan.
“The UAE is home to many exciting burgers; however, the Big Flavor Burger is unique from these existing concepts. Wingstop is famous for its ten iconic chicken wing flavors, and now customers can relive these distinctive flavors in the form of a burger. This new launch enables us to expand our offerings while staying relevant,” says Ayub Khan, Wingstop’s Country Manager for the UAE.
Having successfully served flavored chicken wings, fries and sides since 1994, Wingstop’s burger debut in the UAE is a bold move to develop its menu offerings and generate more appeal from younger consumers. With rapid expansion plans in place, the flavor experts already have 16 outlets across the UAE and recently opened their latest branch in Spot Neima, Al Ain.
The Big Flavor Burger serves as an excellent new meal option for burger lovers, foodies and flavor cravers alike. It will initially only be available on direct ordering platforms and stores through dine-in, takeaway, and delivery from Wingstop’s app & website.
