Kerzner International, a developer and operator of luxury hospitality and residential properties, has reopened Dubai’s iconic Bab Al Shams Desert Resort under its Rare Finds brand, a collection of authentic and soulful heritage properties.
Following an extensive revitalisation, Bab Al Shams now embodies Kerzner’s consistent hallmarks of awe-inspiring surroundings, bespoke design and architecture, unforgettable culinary offerings, and unparalleled attention to detail.
Kerzner, which marks its 30th anniversary this year, is opening six new properties across its four brands in 2023. After the spectacular Grand Reveal of Atlantis The Royal last month and the reopening of Bab Al Shams, Kerzner will be welcoming guests to its first two European One&Only properties this summer — One&Only Aesthesis, Athens, and One&Only Kéa Island, Greece.
Later in the year, Dubai’s iconic, cantilevered One Za’abeel will be home to One&Only’s first urban resort, as well as the first property of Kerzner’s groundbreaking new brand SIRO. SIRO hotels will be immersive lifestyle destinations that enable guests to reach their optimal mental and physical performance through access to state-of-the-art facilities, integrated digital technology, and world-class fitness, recovery, and nutrition specialists.
Commenting on the reopening of Bab Al Shams, Philippe Zuber, CEO, Kerzner International, said: “Every property that Kerzner develops is rooted in a deep connection to its local culture, community and nature, and the beloved Bab Al Shams embodies this philosophy like no other destination. Through this regeneration as our first Rare Finds property, we have worked to honour Bab Al Shams’ heritage and special place in Dubai, while elevating the resort’s offering to the unrivalled standards of service, design and dining on which we pride ourselves.
“2023 marks 30 years of Kerzner International, and we look forward to a momentous year in which we celebrate an incredible legacy while looking ahead to significant future growth in collaboration with our teams, our partner-owners, and our world-leading brands. Our ambition is strong and focused, yet sustainable, representing absolute commitment to unlocking new destinations for new audiences through challenger brands that could only be part of one legacy – Kerzner’s.”