Hoe Lee Kow, the newest unconventional dining concept by Chef Reif Othman, is now officially open in Dubai Hills Business Park, unveiling its full unique a la carte menu! The restaurant first turned heads during its soft launch and now continues to impress with exciting additions that brilliantly reimagine the traditional Korean BBQ experience.
With an innovative menu, laid-back atmosphere, and a spacious dining space that seats 72 guests, all wrapped up in an ambiance that channels the soul of Seoul, Hoe Lee Kow has quickly earned a spot as Dubai’s lively casual meets cool dining spot for an unconventional Korean fix.
Their a la carte menu features Korean classics with a twist, inspired from Reif’s globetrotting adventures, with dishes that have swiftly won over guests since its soft opening. From an array of banchan to start, Tteokbokki with bacon and manchego cheese to melt-in-your-mouth cuts of charcoal-grilled Wagyu meats and the Reif Lunch Box that features kimchi fried rice, egg, and bulgogi, it is as creative as it is delicious.
And now, the menu just got a whole lot more exciting with the introduction of new creations such as; Love Reif (Wagyu slices, sea urchin, and caviar), Crispy Mun Eo, Bulgogi Deopbap, Kimchi Udon Noodles, and desserts such as Banana Milk Souffle and Bingsu Tiramisu – all which as always are set to impress diners.
Another standout feature of the menu is the special “Chef Reif’s Picks,” available at AED 888 per person, offering a curated selection of Reif’s personal favourites from the a la carte menu. And while the menu changes every month, diners can always expect a stunning parade of refined dishes that reflect the chef’s imaginative approach to food.
What’s more, Hoe Lee Kow is now fully licensed, boasting a tastefully appointed bar space that serves all kinds of delicious innocent and alcoholic beverages like craft cocktails; Gochujang Martini, Bourbon Ginseng, and HLK Colada, as well as a selection of imported soju, wines, beers, and more.
Hoe Lee Kow is the newest go-to place where friends, family and lovers of good food meet, eat and have all round good vibes. Adding even more excitement to the playful world of Chef Reif Othman, the unconventional Korean BBQ eatery is designed to serve big groups, date nights, weekend brunches, and everything else in between.