Cenk Ünverdi is the Chief Operating Officer of Rixos Hotels & All-Inclusive Collection, overseeing regions in the GCC, Central Asia, and Southern Europe. With 15 years of industry experience, Ünverdi has demonstrated exceptional leadership and innovative strategies, significantly impacting the global hospitality stage.
Under his dynamic leadership, Rixos Hotels has expanded its portfolio to include six hotels in the UAE, two in Qatar, the largest waterpark in Qatar, Meryal Waterpark, and a hotel in Jeddah, Saudi Arabia. He played a crucial role in launching the ALL Inclusive Collection, a digital booking platform featuring resorts from globally renowned brands, including Rixos, SO/, and Swissôtel. The platform plans to expand to over 50 resorts in the next three years, incorporating additional leading brands like Hyde, Mondrian, SLS, and Fairmont. The ALL Inclusive Collection leverages Rixos’s success in the ALL Inclusive market, known for it’s “all-inclusive, all-exclusive” concept. This platform enhances guest experiences with new strategies, improved offerings, and stringent hygiene and safety protocols across all Rixos properties globally.
Ünverdi has firmly established Rixos Hotels as a sustainability trailblazer in the hospitality industry. By championing Accor’s and Ennismore’s Global Sustainability Program, he has shown a strong commitment to environmental responsibility. Each Rixos property calculates its carbon footprint, achieving a 10% reduction per person during his tenure. His initiatives in energy-saving practices, recycling, and using eco-friendly materials have earned Rixos Hotels GSTC certification, making it the first hotel group in the UAE to receive this recognition.
In addition to environmental efforts, Ünverdi prioritizes stakeholder expectations, supporting local economies by partnering with local suppliers and promoting sustainable procurement practices. The second non-financial ESG report for five UAE properties highlights their transparency and dedication to sustainability. Notably, Rixos Hotels has reduced food waste through AI technology with the “Leave Memories, Not Food Waste” campaign and emphasizes child well-being and education through activities at the Rixy Club.
Ünverdi’s visionary leadership has propelled Rixos Hotels towards continued success, earning major industry awards like the “Leading Hotel Group” for three consecutive years at the Leaders in Hospitality Awards. His strategic initiatives have expanded Rixos’ recognition beyond the Middle East, establishing the brand as a significant player in Europe, Turkey, and other countries.