As the General Manager of Taj Exotica Resort & Spa on Dubai’s Palm Jumeirah, Seth brings over three decades of rich industry experience to one of Taj’s most prestigious locations. This exquisite resort marks the fourth gem in the esteemed Exotica collection, joining its sister properties in Goa, the Andaman Islands, and the Maldives. With a legacy of hospitality excellence spanning 121 years, Seth personifies the enduring elegance and cosmopolitan timelessness synonymous with the Taj brand. A classic hotelier, Seth values timeless elegance and meticulous attention to detail. His philosophy of luxury hospitality revolves around upholding impeccable service standards and crafting refined guest experiences. Over his illustrious career, he has become synonymous with “Tajness,” a unique blend of noble tradition and contemporary hospitality. Seth’s extraordinary journey began with the Indian Hotels Company Limited (IHCL) at the iconic Taj Mahal, New Delhi, where he started in the food & beverage department. Over three decades, his unwavering dedication and ambition have propelled him through various key roles within IHCL. Seth takes deep pride in the Taj brand, which has been recognised as the strongest in Indian hospitality by Brand Asia in the prestigious ‘India 100 2024’ report, marking the fourth time the brand has achieved this distinction. This accolade fuels Seth’s commitment to preserving Taj’s rich legacy while ensuring its continued relevance in today’s global landscape. Throughout his distinguished career, Seth has held pivotal roles at renowned properties within the IHCL portfolio, including Taj Mahal Palace & Tower, Mumbai; Taj Wellington Mews, Mumbai; Taj Lake Palace, Udaipur; Taj West End, Bangalore; and Taj Palace, New Delhi. At each location, Seth has played a crucial role in elevating service standards, optimising operational efficiencies, and driving significant revenue growth. His collaborative approach has consistently enhanced the guest experience, empowered associates, and upheld the cherished values of the Taj brand. Taj Exotica Resort & Spa in Dubai stands as the epitome of Indian luxury in the UAE, distinguished as the sole Indian luxury brand in the region. Under Seth’s visionary leadership, the resort endeavors to seamlessly integrate India’s rich cultural heritage into its offerings, appealing to a diverse international clientele from the GCC, UK, CIS, and beyond. This strategic approach not only enhances the guest experience but also contributes to the broader tourism landscape by promoting cultural exchange and attracting travelers seeking authentic and luxurious experiences in the UAE. Seth is focused on tapping into the emerging “bleisure” segment, which combines business and leisure travel. By blending these aspects, he aims to attract a broader clientele and enhance the resort’s appeal as a destination for both work and relaxation. Continuous enhancement of the guest experience is a cornerstone of Seth’s strategy. He is dedicated to introducing innovative services and personalized offerings that uphold Taj’s tradition of excellence. This commitment ensures that each guest enjoys a memorable stay, reflective of Taj’s legendary hospitality. His leadership style promotes a positive work environment, which is reflected in the resort’s attrition rate of 22% YTD, lower than the industry average. The team at Taj Exotica Resort & Spa represents 41 nationalities, with 28% of the leadership team comprising talented and accomplished females. Seth’s commitment to inclusion and diversity is evident in the composition of the Executive Committee (ExCom) team. Seth’s leadership at Taj Exotica Resort & Spa, The Palm, Dubai, promises to elevate the resort to new heights