Operation Falafel will expand into Saudi Arabia following the signing of a franchise development agreement between Awj Investments and KSA-based ETE Group.
The first outlet will open in the third quarter of 2017, marking the first in a planned roll-out of 50 units in the Central and Eastern region of the Kingdom.
Manhal Naser, CEO of Awj Investments commented: “We’re very excited to enter the Saudi market, the F&B sector in KSA is the largest and strongest in the GCC.
“We look forward to expanding Operation Falafel and being one of the key leaders in the Middle Eastern street food market in KSA and MENA region.”
A signing ceremony took place on 31 January at Awj Investment’s office on Dubai’s Sheikh Zayed Road.
A partnership is being finalised for the Western region of Saudi Arabia.