Hotel & Catering News Middle East’s GM Leaders Conference and Leaders in Hospitality Awards 2022 is proudly sponsored by SWEET EARTH®and NESCAFÉ®. Both events will take place on the 23rd of March, at Sofitel Dubai The Obelisk.
What does your company do?
NESTLÉ® Professional is committed to providing the finest ingredients, operational knowledge, and uncompromised support to foodservice operations. We’re in the business of helping your business succeed, our goal is to help our customers grow their businesses with our creative, branded beverage and culinary solutions. NESTLÉ® Professional has a global network of 10 000 passionate and committed professionals ever ready to serve our most demanding customers’ needs. Our expertise comprises of combining global thinking with local understanding with our dedicated, state-of-the-art culinary and beverage centers around the world.
What are your core values?
NESTLÉ®’s purpose is about enhancing the quality of life and contributing to a healthier future. Creating shared value is the fundamental way we do business; and how we bring our purpose to life. We believe that for our company to be successful in the long term, we must create value not only for our shareholders but also for society and the environment we live in.
Tell us about your biggest achievements to date?
We aim to provide hotels and restaurateur’s on-trend and sustainable solutions that allow them to delight their consumers in an operationally simple and profitable way.
NESTLÉ® Professional has launched a range of 100% Plant-Based Meat Alternatives under the brand SWEET EARTH® originating from Czech. The portfolio consists of the SWEET EARTH® AWESOME™ Burger as well as Vegan Nuggets and Schnitzel, all that deliver on the meat experience without compromise on taste and texture. On the sweeter side, we have also launched KIT KAT® Professional Spread, a rich chocolate spread with crispy wafer pieces. The product is an excellent innovation that is very versatile to create exciting, branded dessert offerings for consumers.
The We Proudly Serve Starbucks ® programme offers your customers the unique taste of Starbucks premium beverages made with the same high-quality 100% Arabica beans you’ll find in Starbucks stores. Our range of barista–served and self-served solutions focus on dayparts to drive footfall and increase visit frequency.
An extensive range of coffeehouse favourites will bring a refreshing new offer to your customers.
The portfolio is also complimented with the NESCAFÉ® value propositions which focuses on in-room and Banqueting. For in-room, we offer Single-Serve options to make the guests stay feel as close as possible to the daily habit they have at home. We also offer our new Value proposition of Filtered coffee dedicated to Breakfast and banqueting options. Finally, we launched a range of beans Solutions to elevate the taste of your guests.
What sets you apart in the industry?
We believe in the power of food to enhance the quality of life. It is this belief that fuels our commitment to using our global scale, resources, and expertise to contribute to a healthier future for people and the planet. Our work is guided by our three global ambitions: to support children, develop communities and preserve the planet for the future. This is at the core of everything we do including all our new innovations and renovations we bring to the market day in and day out.
Why have you chosen to sponsor?
NESTLÉ® Professional is committed to building strong relationships with our customers and creating a partnership where we can help their business succeed, the Leaders in Hospitality Awards is a great platform to connect and network with our customers and prospect customers allowing us to showcase our portfolio and services.
Why is this event important for the hospitality industry?
We believe it is a great platform that is provided for the industry and suppliers to connect, learn and share experiences, especially through the GM debate where valuable insights are shared.
What’s next for your company?
In line with NESTLÉ®’s Purpose of “unlocking the power of food to enhance the quality of life for everyone”, Nestlé Professional will continue to invest and introduce more Plant-Based products for its customers, which ranges from plant-based meat, sauces, and milks. We are already launching 2 new products under SWEET EARTH®, the Vegan Meatballs and the Vegetarian Chargrilled Pieces which help cater to a wider range of customers and allow for more exciting applications for consumers. We will continue to remain committed to helping businesses succeed and aim to remain the partner of knowledge and provide uncompromising technical support to foodservice and coffee operators.
