
7 Management, the leading hospitality and management company, proudly announces the upcoming launch of YUBI, the UAE’s first homegrown handroll bar, set to debut in August 2025 at One Central’s highly anticipated 25 Jump Street, the city’s first licensed dining street and a vibrant hub of culinary innovation.
YUBI redefines casual Japanese dining, blending timeless traditions with an immersive, artfully designed experience. Guests can engage directly with chefs at the interactive handroll bar, savoring meticulously crafted handrolls alongside a curated sake selection.
Partnering with renowned and star Chef Reif Othman, YUBI’s menu highlights bold flavors and inventive techniques, offering a dynamic mix of traditional and unconventional handrolls, complemented by tempura, yakitori, sashimi, and more.
YUBI’s distinctive brand identity is the result of the collaborative efforts of a talented team of designers and creatives. The space, envisioned by the award-winning MARIAGROUP, masterfully plays with light, texture, and form to create a sensory-rich atmosphere. Adding a stylish touch, Lebanese designer Mira Mikati infuses modernity into the concept through bespoke uniforms and signature design elements, seamlessly blending fashion, fun, and function. Melissa Haddad, the talented designer behind YUBI’s branding and logo creation, has brought her vision to life with a bold, modern aesthetic that perfectly complements the dynamic energy of the handroll bar concept.
“Launching the first homegrown handroll bar in collaboration with top experts in culinary arts, design, and fashion, we’re proud to introduce a dining experience that embodies our passion for quality and creativity,” said Rabih Fakhreddine, Founder & Group CEO of 7 Management.
As YUBI prepares for August 2025 debut, guests can look forward to an unparalleled dining destination—one that sets a new benchmark for culinary artistry and immersive design in the UAE.