
Belhasa Hospitality, the renowned culinary group behind iconic concepts such as North Audley Cantine (NAC), Berenjak, Ben’s Cookies, Bachir Ice Cream and Table Otto in Dubai, Abu Dhabi, and Sharjah, is proud to announce the launch of its newest venture: FORMA, a unique dining experience located within the Al Safa Art & Design Library in Dubai.
Located in the heart of Jumeirah, FORMA offers an exceptional and redefined dining concept that takes its guests on a unique sensory journey. The venue in Al Safa seamlessly blends the indoor and outdoor spaces, allowing guests to savour their meals al fresco during the cooler months or opt for a cozy, intimate atmosphere indoors. FORMA is more than just a restaurant; it’s a celebration of art, design, and flavour. Every visit is a harmonious fusion of exquisite cuisine and a visually stunning environment.
“Partnering with Dubai Culture, represented by Mr. Abdul Rahman Younis, has enabled us to create a concept that truly complements the spirit of the Al Wasl neighborhood— one that resonates with successful, talented individuals and families”, said Nassim Basma, the General Manager of Belhasa Hospitality. He added “I describe FORMA as a relaxed yet refined destination that reimagines crispy, light pizzas, while celebrating every element of the menu — especially the coffee, which caters perfectly to our morning patrons. The restaurant is deeply inspired by a dynamic fusion of fashion, music, art, and color, all of which shape its core identity and contribute to a vibrant yet laid-back atmosphere.”
FORMA, Belhasa’s newest culinary destination, offers an enticing day menu that blends classic favorites with innovative twists, ensuring there’s something for every palate. Guests can enjoy their go-to coffee orders or explore signature mocktails such as the ‘Lychee & Peach’, ‘Caramel Café’, ‘Coffee Popcorn’ & others. For those craving something unique, the menu also features favourites like the ‘V60,’ ‘Matcha Latte,’ ‘Hot Chocolate,’ ‘Cascara,’ ‘FORMatcha,’ and ‘Hibiscus Watermelon,’ inviting guests to discover the perfect balance of familiar flavours and creative combinations.
FORMA strives to be your next culinary hangout with your friends and family – that’s all about good vibes, great coffee and delicious pizza.
FORMA’s pizza selection is where the core of the brand is and it is sure to impress. From timeless favourites such as the ‘Margherita’ and ‘Pepperoni’ and a ‘Six Cheese’ sit alongside special daring options such as the ‘Bacon Pistachio,’ ‘Hot Chicken,’ and ‘Miso Corn’ pizzas. Each pizza features a beautifully balanced crust, light and crisp, making every bite as satisfying as it is flavourful.
The small plate offerings are equally exciting, with vibrant dishes like the ‘Halloumi Panzanella’ featuring fried halloumi and tangy balsamic, ‘Burrata Poppers’, fried burrata drizzled with hot honey and pesto, and the ‘Crispy Prawn’ with fried breaded prawns and a samyang dip. For a lighter option, the ‘Kale Avocado Salad’ with torched corn and avocado provides a refreshing bite.
Don’t forget to save room for dessert! Guests can treat themselves to a chocolate delight of mini dark chocolate cookies, the creamy Pretzel Soft Serve, blending sweet and savoury flavours, and the ‘Cookies & Pistachio Cream,’ a twist on tiramisu, topped with candied nuts for an unforgettable finish.
With its relaxed vibe, FORMA is the ideal spot for a quick bite, a chill hangout, or a sweet treat with your friends. This new gem blends creative flavours, artistic design, and a welcoming atmosphere to give you a truly sweet and delectable experience. Whether you’re grabbing a coffee, enjoying a laid-back meal, or treating your friends and family to something sweet, FORMA is here to redefine your culinary experiences.







































