Introducing a fresh and innovative approach to the food industry, GMG’s Farm Fresh is proud to announce its revolutionary transformation over the last few years. Starting its journey as a butchery shop 45 years ago, GMG has grown into a leading food distributor and manufacturer with Farm Fresh as its flagship brand. Its growth and success have been driven by its a commitment to quality, passion for innovation, and ability to adapt to changing customer preferences, making it a trusted partner of the food service industry and the retail segment, delivering quality, nutritious food items to consumers.
Farm Fresh’s dedication to delivering high-quality products is evident in their process from beginning to end. By beginning with comprehensive market analysis and thorough customer research, they’ve been able to develop an innovative approach to the food industry that sets them apart. From the initial stages of brand development and manufacturing, Farm Fresh has transformed the frozen meat and poultry category.
As they continue to expand their portfolio, Farm Fresh now offers a diverse range of products, including frozen vegetables, sauces and condiments, spices and herbs, canned fruits and vegetables, and much more. All of their products are backed by innovative processes designed to make consumers’ lives easier and more convenient. At Farm Fresh, it’s not just about delivering delicious and nutritious food, it’s also about enhancing the overall experience of cooking and dining.
Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “Our farm-to-fork vision enables us to bring value to our consumers. We are proud that today GMG has grown into a leading food distributor and manufacturer with a vast product portfolio, giving access to nutritious food. As the F&B industry continues to evolve, Farm Fresh remains at the forefront of innovation, bringing a fresh approach to the industry and empowering consumers to adopt a healthier lifestyle.”
“Our objective is to revolutionize the way consumers look at a food brand. We want our brand to be empowering and bring a sense of culinary expertise into our consumers’ lives. At the highly anticipated Gulfood Exhibition, we will showcase our latest innovative designs and reveal our expanding portfolio through an anamorphic screen, state-of-the-art product displays, and an original brand experience – Party in a Can. This is a great opportunity for us to showcase our products and connect with partners from all over the world,” said Roy Nasrallah, Vice President, Marketing, GMG.
Farm Fresh is on a mission to become the ultimate go-to brand for all the ingredients consumers would need in their kitchens. With an expanding product portfolio that now includes a delectable sauces and condiments range, you can elevate your meals to new heights. Expanding into providing classic favorites such as ketchup, mayonnaise, BBQ sauce and Caesar dressing, or empowering experimentation with their range of spices and herbs ranging from cumin, coriander, fennel seeds, cinnamon, black pepper, and much more.
Farm Fresh’s commitment to delivering high-quality products that enhance the cooking experience doesn’t stop there. With a goal to achieve global expansion within the next five years, Farm Fresh is open for international trade and distribution, ensuring that everyone can experience the joy of “Simple Happiness Everyday” in their kitchens.
Don’t miss out on the opportunity to discover the simple happiness of Farm Fresh at the Gulfood Exhibition, where you can step into a world of culinary innovation and discover the magic of cooking. Immerse yourself in a truly unforgettable experience that will leave you inspired to elevate your culinary game with simplicity, deliciousness and availability. With Farm Fresh, you can transform your cooking experience and create delectable high-quality meals with ease, every day.
The Farm Fresh product range is available across all retail stores and online aggregator channels.
For more information about Farm Fresh and its products, please visit the website at www.farmfresh.com.