The holy month of Ramadan is upon us and what better way to celebrate with your friends and family than with two new, limited-edition, sweet treats inspired by the popular Ramadan flavor; Vimto. Known as a Ramadan family favorite for nearly a century and deeply rooted in the Khaleeji heritage, Vimto tends to be a staple beverage across most homes during the holy month.
To level up this Ramadan by adding a unique twist, the award-winning burger restaurant has introduced its first-ever Vimto flavored Gooder Shake, and Vimto Ice-Cream Sando to offer residents the ultimate indulgence while curing their Vimto craving. Further adding to the Vimto experience, and in true Pickl fashion, the restaurant has gone one step further, by adding an in-store activation to help decide “is it pink, or is it purple”. With every Vimto Sando or Shake order, diners will receive a token and are invited to partake in the “big decision”; whether Vimto is pink, or purple, patrons can help Pickl decide by placing their token’s in the voting box in-store, then sit back, relax and await the big announcement.
