Lyre’s, the world’s finest range of impossibly crafted non-alcoholic spirits, continues to blaze the trail as the Official Non-Alcoholic Spirits Partner for Middle East & North Africa’s 50 Best Restaurants for the second consecutive year. Taking place at the Conrad in Abu Dhabi Etihad Towers, the awards will celebrate remarkable pioneers in the culinary industry, both well-established names, and newcomers.
Commenting on the partnership, Karl Fielding, MEA VP of Lyre’s Non-Alcoholic said, “Following the incredible success at the 2022 MENA’s 50 Best Restaurant awards, we’re thrilled to be collaborating with the organization for a second year. There is no doubt that the bar and restaurant sector in the region has grown tremendously over the last few decades, rising to new heights and competing at a global level. These awards mark an exciting celebration of the food industry’s most outstanding forerunners and innovators.”
As the only non-alcoholic spirits brand to partner with the region’s most prestigious restaurant industry awards, Lyre’s is proud to honour the culinary industry and promote inclusion and health consciousness amongst peers.
“Our affiliation with the awards represents our commitment to inclusivity as we continue to demonstrate the relevance and importance of non-alcoholic beverages in the industry. We believe hospitality means giving everyone the opportunity to have a good time, and by making it a Lyre’s, everyone has the freedom to drink their drink, their way. Lyre’s not only provides an alternative to those who wish to moderate their alcohol consumption but also ensures that everyone can celebrate together in unity.”
“As a brand, we already have a strong presence across over 100 award-winning bars and restaurants within the GCC region and look forward to continuing to expand our footprint, growing not only the non-alcoholic category but the beverages industry as a whole,” concluded Fielding.
The second edition of MENA’s 50 Best Restaurants will be held in Abu Dhabi on 30th January 2023, in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).