ImpossibleTM Beef Made From Plants is launching this week as part of PizzaExpress’ new plant-based menu. The new menu items are available for dine-in and delivery from PizzaExpress outlets across the city, including Jazz@PizzaExpress in JLT and PizzaExpress Live in Business Bay. Those fond of Italian classics can now enjoy the same popular dishes made with delicious plant-based meat. PizzaExpress has developed house-made meatballs using Impossible™ Beef, and menu item prices range from AED 36 to AED 64.
The full menu of items at PizzaExpress made with Impossible Beef can be found below:
- IMPOSSIBLETM MEATBALLS AND EDAMAME – Impossible TM meatballs tossed in pomodoro, cherry tomatoes, chili oil served on an edamame mash. Garnished with grated Parmesan and parsley (AED36).
- IMPOSSIBLETM INSALATA CON POLPETTE – Impossible TM meatballs on wild rocket, mixed quinoa, cucumber, red radish and roasted mixed peppers. Drizzles with extra virgin olive oil and served with garlic mayo dressing (AED64).
- IMPOSSIBLETM POLPETTE DI MANZO PIZZA– Crumbled Impossible TM meatballs, green peppers, red onion, mozzarella, tomato sauce garnished with roquito peppers, garlic mayo and parsley (AED62).
- IMPOSSIBLETM SPAGHETTI PICCANTE – Impossible TM meatballs with kale, red and green chilies in garlic oil and chili oil. Finished with dairy-free Parmesan and parsley (AED60).
Satisfying appetites for delicious Italian food since 1965, PizzaExpress is a staple in UAE’s food and beverage landscape. Having diversified their consumer base, with more vibrant venues such as Jazz@PizzaExpress and PizzaExpress Live, whilst maintaining their rich flavours through the decades, PizzaExpress is now dedicated to offering more eco-conscious, plant-based options to reduce their environmental impact and help improve the planet’s current conditions.
Impossible Foods’ flagship product, Impossible™ Burger, launched in the UAE earlier last year, and the company is quickly expanding its footprint. Recently launched at Man’oushe Street, the first Arabic restaurant chain to serve the award-winning plant-based meat, Impossible Foods’ mission remains to convert traditional meat lovers to plant-based meat by accurately imitating the flavour, texture, and cooking process of animal meat.
“Impossible Beef is designed to taste and function just like beef from cows and stands out especially well in cuisines that traditionally feature beefy dishes. We’re delighted to welcome a customer who can continue to showcase the culinary versatility of the product,” says Laurent Stevenart, a General Manager at Impossible Foods. “Our vision is to make our product as available and accessible as conventional animal meat, and that includes featuring at creative and beloved establishments like PizzaExpress.”
Commenting on the launch, Prashanth Menon, Regional Director of PizzaExpress UAE, said, “Restaurant chains across the globe are consistently launching new plant-based and meat alternative options to cater to an increasingly flexitarian demographic of consumers. Moving towards a plant-based diet is vital to avoid the worst impacts of climate change, so it is truly inspiring to be helping customers to be kinder to themselves and to the planet at the same time.”
