Radisson Hotel Group announced its partnership with KRUSH Brands, the region’s full-stack, fully-integrated, omnichannel food and beverage (F&B) company, to cater freshly-cooked foods for the wider community. With the first location in Radisson RED Silicon Oasis launched last October 2022, Radisson Hotel Group (RHG) continues to lead the transformation across the region by driving greater value for its guests, partners, and communities.
KRUSH Brands presents a unique business model that provides an economically sustainable and profitable ecosystem for local entrepreneurs to thrive and re-connect with the community, making it a perfect match with the Group’s values and ways of delivering great service and quality for customers.
Through this partnership with KRUSH Brands, Radisson Hotel Group will amplify the dining options available to both its guests and the wider community within the vibrant Silicon Oasis district, by providing a wide array of well-loved brands offered by KRUSH Brands. These include Freedom Pizza, Salad Jar, Wildflower Poke, Rumba, Viking Bageri, Goi, Coco Yogo, and Alannah’s Pastry Boutique. Additional exciting brands will be joining soon, including Inkognito Burger, Real Fried Chicken, The British Butcher, Mercato Centrale, and Cosmic Wings.
Commenting on the partnership, Joseph Chalfoun, Area Restaurants & Bars Director, Middle East & Africa (MEA) said: “The partnership with KRUSH Brands will further enhance Radisson Red’s offerings, ensuring the delivery of outstanding services and a wide array of products to the Silicon Oasis community. As we venture into our cloud kitchen journey, we are excited to work with like-minded people who share the same sustainable values and vision. Aligned with our ways of working, KRUSH shares a people-centric approach, consistently focusing on delivering exceptional experiences to customers. These are values that resonate strongly with the Group and we look forward to further growing our partnership with KRUSH Brands.”
Ian Ohan, Founder & CEO of KRUSH added: “Partnering with Radisson Hotel Group helps us realise our vision of leveraging KRUSH Brands’ ecosystem to unlock value for innovative and strategic partners regionally and abroad. It is a truly progressive hotel company with an eye on the future of hospitality, and we are excited to be on this journey together. Hotels have traditionally focused on maximising occupancy in their properties with a secondary focus on F&B; however, our ecosystem enables hotels to generate additional revenue from quality F&B delivery to their surrounding communities, provide hotel guests with a greater variety of quality, on-premise food options, putting hotels at the centre of their communities, benefiting both brands and customers.”
As part of Radisson Hotel Group’s vision to grow its footprint and diversify its offerings, the Group will continue working with KRUSH Brands and other like-minded partners to further develop and support innovative concepts, ensuring the consistent delivery of quality F&B services and expanding into other properties in the city and beyond.
