Dry January is just around the corner, giving consumers a chance to start their year with sophisticated and vibrant non-alcoholic cocktails. For those choosing to celebrate the global initiative, commit to long-term abstinence, or simply wanting to cut down on their alcohol consumption, Lyre’s Non-Alcoholic invites consumers to enjoy the finest, award-winning selection of non-alcoholic beverages across more than 100 bars and restaurants within the GCC region.
Inspired by the world’s greatest songbird, the Australian Lyrebird, the Lyre’s range of premium non-alcoholic drinks are impossibly crafted to deliver distinct and contemporary flavours, so anyone, anywhere can enjoy their drink without compromise. By making it a Lyre’s, consumers can enjoy zero-proof cocktails that are true to the taste, and smell, and pay homage to their original counterparts, while containing less sugar and calories, keeping revelers clear-headed to fully enjoy the new year.
Enjoy expertly crafted cocktails made with Lyre’s non-alcoholic at any of the following premium venues:
- Zuma
- Sucre
- Clap
- Sushi Samba
- Babylon
- Coya
- Mimi Kakushi
- Toro Toro
- Buddha Bar
- Indego
- Maine Oyster JBR
- Drift Beach
- Belcanto
- Seafood Market
- Prime 68
- Urla
- Birdcage
- Tan Cha
- BBS DIFC
- Juns
- Maya Bay
- Alici Blue Waters
- Amelia
- The Pods
- Lucia‘s
- RSVP
- La Maison Ani
- Orfali Bros
- 11 Woodfire
- Monno
Lyre’s, the official non-alcohol wine and spirits partner of Dry January, is also launching two new expertly crafted non-alcoholic spirits for the GCC region. Founded to provide consumers with a sophisticated, delicious portfolio of non-alcoholic products, that allow them to enjoy their beverage without compromise, Lyre’s has expanded its product range to include the carefully curated Lyre’s Italian Orange and Lyre’s Aperitif Rosso. Moreover, Lyre’s Italian Orange was the first non-alcoholic spirit to win top honours at Tales of the Cocktail Spirited Awards 2022 for Best New Spirit or Cocktail Ingredient, a true demonstration of how Lyre’s is changing the way the world drinks.
Both spirits can be combined to make non-alcoholic versions of the popular cocktails: Boulevardier, Americano, Negroni, and a Negroni Sbagliato.
Lyre’s Italian Orange
This unique spirit has been impossibly crafted to capture the essence of a vibrantly red Italian bitter Aperitivo style with distinct flavours, winning in the Best New Spirit or Cocktail ingredient category at Tales of the Cocktail Foundation. Lyre’s Italian Orange comes with a rich mouthful of flavours with blood orange and red citrus taking the lead. Maraschino brings balance, adding to the generosity on the mid-palate, giving length of flavor followed by a persistent, pithy dryness. Create the ultimate spritz by combining with Lyre’s Classico Sparkling, soda or tonic water. For a sophisticated classic, Lyre’s Italian Orange can be mixed with Lyre’s Dry London Spirit and Lyre’s Aperitif Rosso to make a perfect non-alcoholic Negroni.
Lyre’s Aperitif Rosso
This spirit captures the essence of an aromatic sweet vermouth with the taste of strong flavours of blood orange and vanilla. Balance is restored with elements of caramel, citrus pith, and cacao, adding to the mouth coating mid-palate. For a delicious Americano, premium tonic water can be added to both the Lyre’s Italian Orange and Aperitif Rosso.
The Dry January public health campaign was launched in 2013. to encourage people to abstain from alcohol for the duration of the month and use the time to rethink their drinking habits. As part of Lyre’s founding principles to empower consumers to enjoy their drinks their way, as well as to enhance the way the world drinks, the brand encourages consumers to continue being social, and enjoy their classic cocktails whilst visiting bars and restaurants during Dry January.
Lyre’s offers beautifully crafted cocktails paired with amazing food at crowd-favourite venues, including The Pods, 11 Woodfire, and Sushi Samba, providing plenty of opportunity to enjoy being social whilst moderating alcohol consumption. Whether it is Aperitivo hour, the time for after-dinner drinks or the perfect sundowner, the expertly crafted cocktails with beautiful flavours make the perfect addition to any event.
Lyre’s is available for purchase online, across MMI stores in Dubai as well as online on Drink Dry.