Little Moons, the fastest growing ice cream brand over the last two years in the UK has officially landed in UAE. Little Moons quickly became a global phenomenon since it’s explosion on TikTok in 2021, generating content viewed over 500 million times. Since then, Little Moons has completely disrupted the Ice Cream category pioneering the snackable ice cream segment with its artisan-quality mochi ice cream bites that are both made without compromise and entirely permissible at less than 80kcal per ball.
The story of Little Moons started with siblings Vivien and Howard Wong, who, through a recipe for Japanese soft-sweet mochi dough passed down through generations of their family and collaborations with top chefs in the UK have created something truly special. With the aim of pioneering a whole new way of eating ice cream that’s unshackled from the post-dinner occasion, the Wong siblings replaced the traditional red bean paste with artisan gelato, resulting in a delicious fusion of flavours that has captivated the taste buds of people all over the world.
Little Moons’ commitment to quality ingredients and expert technique set it apart from its competitors. The brand sources the finest ingredients worldwide to create artisan gelato ice cream bursting with flavour. Its gelato has a higher density, offering a more intense flavour than other ice creams.
Each Little Moon is a work of art, handmade using a 30-year-old family technique that expertly steams and pounds the rice dough until it reaches the perfect chewy texture. The gelato centres are then wrapped in a thin layer of mochi before being hand-rolled into their distinctive moon shape. It’s this meticulous attention to detail that makes Little Moons stand out from the crowd.
Little Moons’ launch in the UAE over the coming weeks will focus on popular retailers such as Carrefour, Co-ops, Kibsons, Lulu and Choithrams, as well as online platforms like Kibsons, Amazon UAE, Instashop, Deliveroo, Noon, Talabat and Careem with an RRP of 32 AED. Little Moons will also launch across the gulf, with launches planned for Saudi Arabia and Qatar in the coming weeks.
“I am ecstatic for Little Moons to launch in the UAE, famous for its love of the finest luxury goods” said Vivien Wong, co-founder of Little Moons. “Many of our UAE clients have visited our Selfridges store in London and requested we launch in Dubai so I am delighted that people across the Middle East will soon be able to experience our artisan gelato ice cream wrapped in soft-sweet mochi dough. We are happy to partner with retailers such as Carrefour, Co-ops, Kibsons, Lulu and Choithrams, as well as online platforms like Kibsons, Amazon UAE, Instashop, Deliveroo, Noon, Talabat and Careem to bring the preeminent mochi ice cream brand in the world to Dubai and beyond.”
Little Moons’ commitment to delivering brightness, unordinariness, and elevating experiences is what makes it stand out from other ice cream brands in the market. So, get ready to indulge in a little ball of happiness with Little Moons!
