Grand Plaza Movenpick Media City ended the year 2022 with record breaking business performance, strengthening its position as the leading and only 5-star hotel for business travellers in Dubai’s regional media and technology hub, Dubai Media City.
Looking ahead into 2023, the 235-room business hotel will focus on tapping the “bleisure” segment prioritizing flexibility, sustainable travel, and adapting data-driven enhancements to its offerings.
“Last year’s data suggests that guests will look for greater flexibility in their travel arrangements and improvements in personalized services. We’ve also observed that organizations are increasingly re-activating bigger scale events such as conventions and conferences. MICE inquiries in Q4 last year were specific about the hotel’s sustainable practices. In line with Accor’s global commitment to remove single-use plastic; we prioritized the use of glass bottles, installation of an in-house water bottling plant, and the use of eco-friendly products across the property,” said Alfio Bernardini, General Manager of Grand Plaza Movenpick Media City Dubai.
In the new year, business travel will be influenced by workplace trends and corporate travel policies that acknowledge a demographic shift in the workforce. As more employees choose to work remotely, corporate businesses are increasingly blending business and leisure trips, also known as “bleisure” travel, to accommodate their employees’ needs.
“For 2023, the Hotel’s cancellation policies will see continued improvements for certain bookings. Travelers will have the option to cancel their stay until 6:00pm on the day of arrival, without incurring charges. This policy is one of the most generous in the market in line with providing more flexibility. Complemented by Accor’s Lifestyle Loyalty Program, ALL – Accor Live Limitless, guests that are eligible to earn points on stays, may have access to early check-in, late check-out, and use of the Executive Lounge based on their tier,” adds Bernardini.
The guest experience has transformed over the years and become more personal. From booking to checkout and beyond, every interaction between guests and team members is guided by data and insights about their requirements. By understanding these patterns of behavior, hotel teams can better anticipate what’s next in the guest journey before it happens and not after they’ve checked out.
“Looking back at the hotel’s wonderful performance last year, we saw favorable results by utilizing a robust set of data and insights. The key is personalization — knowing exactly what each guest wants or needs before they even arrive at the hotel and making this available to them. This in turn opens the opportunity to encourage guest loyalty and increase retainability. Of course, an indispensable part of our success is backed by a passionate team and the support of our business partners which drives us closer towards another promising year,” concludes Dany Cherfane, Director of Sales and Marketing, Grand Plaza Movenpick Media City Dubai.
