InSinkErator, the business unit of Emerson, is on a mission to educate the region on the advantages of sustainable practices. This was never better illustrated than an event last month in which they met members of the Sustainable City community for a night of education. Catering News Middle East was at the event to experience first-hand just how InSinkErator is educating the sector on this issue…
That was why Mohamed Karam, senior business development manager, InSinkErator Middle East and Africa, and his team were in Sustainable City last month for a special educational event with members of the local community.
“It’s all about education – everybody talks about sustainability and green products but you have to put it into practice,” says Karam.
“That’s why Sustainable City was the perfect venue for the event. is one of our key customers – it’s a flagship project for sustainability in the Gulf region.
“By partnering with them it is easier to explain the importance of disposing of food properly and how to control your carbon footprint.”
To give you an idea of Insinkerator’s commitment to sustainability, the company has installed disposal units in each of the 520 villas in Sustainable City.
“It is all about creating awareness about sustainability – sometimes people say I would like to be green but what is green?” he says.
“Sometimes the concept is not clear, awareness and the key to explaining it is about engaging with individuals.”
Phil Dunn, design and planning manager, See Nexus is a key partner of Insinkerator when it comes to the project at Sustainable City.
“Here at the Sustainable City we have 500 villas, they are all put together with the environment in mind,” he says.
“We have solar panels on the roof, we do a lot of things to make a sustainable community. You can build a sustainable community but if people don’t live in it then you are not achieving your goals.
“We host many of these types of events to bring awareness – this is one of them – the InSinkErator waste disposal unit helps with the recycling concept that we push here.”
The project at Sustainable City is based on three pillars, says Dunn: Social, economic and the environment.
“We have to go forward because the Earth matters. Developments have to come together to look at the sustainable paradigm that’s been put forward,” he says.
“This is a perfect working example of how you can create a sustainable community with people wanting to live here and it doesn’t have to cost more.”
